Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
Since 1999, AdForum has provided advertising agencies and production companies a digital space to showcase their creative work and talents to brands and prospective new business partners.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
A list of 15 of the best brand guidelines, both comprehensive and simple style guides.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A look at some of the strongest creative work, the best PR and marketing campaigns from brands and agencies featured in the Famous Campaigns newsletter over the past year.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
The Drum asked its readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum's Judges' Club then ranked the ads to present the top 100 TV and video ads of all time.
Source free, hi-rez images from the public domain and beyond. Great for blogs, social media posts, newsletters and more.
You’re two hours away from increasing your copywriting speed and confidence. And when your confidence rises, your salary follows. More important, by the end of this course you’ll have the upper hand on creative self-doubt and the almighty blank page.
Day One Agency's dictionary for the future features six words that will define 2024.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.