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RISD

See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.

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Starbucks

A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.

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Audi

The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.

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Tonal

Explore the brand's take on all things band in this simple but engaging brand site.

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Converse

A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.

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Burton

A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.

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Mailchimp

A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.

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Instagram

More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.

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Shopify

Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.

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Webflow

An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.

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Zendesk

An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.

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Twitch

An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.

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Space10

A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.

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Vevo

No writing is showcased but the design work is quite impressive.

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IBM

While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.

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TikTok

More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.

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Duolingo

A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.

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Discord

The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.

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Meta

A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.

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Google

A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.

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Dropbox

A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.

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Firefox

Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.

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It's Nice That

This is the show that talks to leading designers, illustrators, creative directors and photographers around the world about the delights – and dramas – of being a creative.

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Made by Folk

Made by Folk chats with the creatives behind exciting projects, products & ideas.

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A Change of Brand

A Change of Brand is about the world’s most-loved consumer companies and their rebrand glory, drama, or disaster. This series goes deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change.

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Never Not Creative

Never Not Creative is a community for creatives to come together and tackle the challenges we face in the creative industry. From how to manage and improve your mental health, to getting paid what you're worth and everything in between.

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Creative Mornings

What does it mean to live a creative life? CreativeMornings, a breakfast lecture series for the global creative community, brings some of its most remarkable and inspiring archived talks—from hometown heroes to design legends to community leaders—straight to your headphones.

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Creative Types by Adobe Creative

Resource or distraction? This creative type quiz is a mesmerizing and fun 5-minute brain break.

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Pinterest Predicts

The top emerging trends of 2024 according to Pinterest. A good resource for trend tracking and staying up to date with the latest in culture.

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Words That Don't Translate

Search 700+ untranslatable words by 80+ languages and 60+ tags, or click refresh to see a new batch.

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TCTLE's Creative Women of Color Directory

An extensive list of POC talent, from writers to designers and artists that's kept up to date and a great resource for finding talent for a variety of creative projects.

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Awwwards

A meeting point, where digital design professionals from across the globe find inspiration, impart knowledge and experience, connect, and share constructive, respectful critiques.

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AdLand Urban Dictionary

All of the quippy shorthand or abbreviated lingo that is ever-evolving. Use this guide to quickly get comfortable learning jargon that is unique to certain regions, offices and departments.

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Best Examples of Brand Guidelines

A list of 15 of the best brand guidelines, both comprehensive and simple style guides.

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The Creative Independent

The Creative Independent is a resource of emotional and practical guidance for creative people, published ad-free by Kickstarter, a public-benefit corporation. They produce interviews, wisdom, and guides that illuminate the trials and tribulations of living a creative life, as told by working artists — including writers, musicians, designers, visual artists, and others.

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Death To Stock

An excellent resource for finding imagery for mood boards, decks, and more.

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Eye On Design: AIGIA

Eye on Design is an editorial platform that explores what it means to be a designer today. They cover issues important to the global design world + elevate the voices of contemporary designers as a way to build a more engaged design community.

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It's Nice That

A leading platform for the creative community with featured work, articles, designer spotlights, newsletter, podcast and more.

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Creative Boom

A UK online magazine dedicated to the creative industry. You can find articles, advice, industry news and more.

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Counterprint

A great resource for finding the latest books and editorials in design.

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Designspiration

A good resource for saving and exploring ideas to get inspired for projects.

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AdForum

Since 1999, AdForum has provided advertising agencies and production companies a digital space to showcase their creative work and talents to brands and prospective new business partners.

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Land-book

Land-book was created for Designers, Developers, Product Owners, Marketing Managers, Startupers, Freelancers and, really, everyone who appreciates fine designs and well-crafted sites.

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The Brand Identity

The Brand Identity is an independent graphic design resource with a global reach, showcasing the best projects, companies and products relevant to the industry.

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Thingtesting

Your go-to place to discover and review online brands.

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Brand New

The #1 resource for keeping up with corporate branding. They cover redesigns and new designs of notable products, companies, services, and organizations across all industries and locations. Brand New is edited and written by Armin Vit, co-founder of UnderConsideration.

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Steal Like an Artist

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

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Big Magic

A must for anyone who feels creatively stifled. Elizabeth Gilbert dives into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives.

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On Writing: A Memoir on Craft

Steven King is the G.O.A.T. when it comes to writing and his memoir delivers incredible inspiration and insight into his genius and his discipline.

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Obsessed

Written by the founder of Red Antler, this book is all about brand building for startups and lessons learned from a seasoned pro. The full title is "Obsessed: Building a Brand People Love from Day One"

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D&ad. the Copy Book

Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

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Copywrong to Copywriter

If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book.

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A Self-Help Guide for Copywriters

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends.

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*Copywriting

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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Config

Figma's annual conference returns June 26 - 27 in San Francisco. Attendees will have the opportunity to explore the future of product development.

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CreativeMornings

CreativeMornings is a free monthly breakfast lecture series designed for creative communities. Volunteer hosts and their team members organize local chapters that not only celebrate a city’s creative talent, but also promote an open space to connect with like-minded individuals.

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UXDX

Break down the barriers between Product, UX, Design and Dev so you can build better products, faster, together. UXDX USA takes place May 15 - 17 in New York City and online.

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OFFF Barcelona

Be part of the largest showcase of visual design and creativity at OFFF Barcelona, which hosts innovative and international talents who share their insightful experiences. Taking place April 4 - 6.

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Adobe Max

Be inspired at every turn, meet other passionate creatives, and learn how to create whatever you can dream. And while nothing compares to being face to face, you can still attend online.

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CopyCon 2024

The conference for everyone who uses words to make a difference. This November, join the conference IRL in London, attend pre-conf online training sessions, or book the Video Package to watch the talks on-demand.

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Brand New Conference

A two-day event on corporate and brand identity with some of the most active and influential practitioners from around the world. Taking place October 10 - 11 in Salt Lake City, Utah.

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Where are all the black people?

Since 2011, Where Are All The Black People? has been uniting and amplifying Black voices within the advertising community. Every year, industry talent from students to C-Suite attend WAATBP to celebrate successes, address setbacks, and build community with their allies.

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TextFX

Touts iteself as AI-powered tools for rappers, writers and wordsmiths.

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Words to Time Calculator

Instantly estimate your script time at your reading speed with this fast and easy-to-use tool. You can even listen to your script as well.

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Writebox

A simple and distraction-free text editor.

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WordCounter

In addition to character and word count, this online editor can help you improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism.

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WordHippo

Thesaurus and word tools for your creative needs. Synonyms, antonyms, rhymes, translations, and more. Find the word you're looking for!

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Emotive Feels

Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.

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Onym

The best tools and resources for naming.

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ChatGPT

Get instant answers, find creative inspiration, and learn something new.

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Power Thesaurus

The best online thesaurus IMHO.

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Deck of Brilliance

The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.

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The Free Dictionary

A comprehensive, free online dictionary, thesaurus, and encyclopedia with synonyms, definitions, idioms, abbreviations, and medical, legal, and financial dictionary, available in 14 languages.

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Hemingway App

Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and common errors.

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OneLook Thesaurus

A game-changing thesaurus that lets you enter a word, phrase, description, or pattern to find synonyms, related words, and more.

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Famous Campaigns

A look at some of the strongest creative work, the best PR and marketing campaigns from brands and agencies featured in the Famous Campaigns newsletter over the past year.

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Website List

A collection of beautifully-designed and well-executed websites.

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Great Landing Page Copy

Great Landing Page Copy showcases & celebrates websites that respect their readers. In other words, websites that are easy to read, feel relatable and sound like a human, not a robot.

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Landingfolio

Landingfolio features the best landing page designs, templates, component and more on the web.

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Brandsite.design

A collection of purpose-built, digital, accessible guidelines from global brands.

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Milled

Milled is a search engine for email newsletters. Find sales, deals, coupons, and discount codes from 105k+ brands and retailers.

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Copywriting Examples Archive

A collection of real world Copywriting case studies used by successful companies.

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AdForum

AdForum's Creative Library features more than 200,000 campaigns and 36,000+ companies to discover.

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Cannes Ad Campaign Winners

LoveTheWorkMore compiles and constantly updates all Lions-winning creative works, spanning across Cannes Lion’s entire history.

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The Best Ads of All Time

The Drum asked its readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum's Judges' Club then ranked the ads to present the top 100 TV and video ads of all time.

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Ad Campaign Boot Camp

A cheat sheet of the most referenced ads in the industry, made for students or anyone looking to study up.

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Brand Identity Style Guides

A collection of identity style guides from around the world, showing the various grids, layouts, and details included in the style guides designers prepare for clients.

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Brand Guidelines Archive

A hand-picked collection of brand style guide examples, pattern libraries and design systems for inspiration.

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SwipeFile

A completely free and curated Swipe File maintained by some of the top marketers in the world.

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The Atlantic

Explore every issue of The Atlantic — from 1857 to now.

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The Future: Unboxed

The Dieline's 2024 Trend Report spreads out the tarot cards and tells you what is foreseen with packaging trends.

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MWRC Annual Findings 2023

An annual roundup of observations, conversations and premonitions surrounding the work we do and the spaces we occupy. Rather than pulling a definitive resource of what’s to come, the Research Center at Mouthwash Studios brings multiple perspectives on heavily loaded topics to the forefront.

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The Age of Average

From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. In this article, Alex Murrell discusses why distinctiveness has died.

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TMT Predictions 2024

Deloitte asks and answers what can we expect from the generative AI boom, the sustainability imperative, and the rising pressure to monetize across tech, media, and telecom.

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The Future 100: 2024

VML Intelligence presents “The Future 100: 2024”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.

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Trendsions 2024

Lippincott's annual list of brand trends to explore—and the tensions to not overlook.

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Why brands are still trying to be funny.

Digiday breaks down the 'funny brand voice', why it's become so popular and how it's impacting the broader mainstream social media landscape.

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Ten Rules

Curated by The Corita Art Center, this article asked seasoned creatives and artists about their rules for being creative. There's some great soundbites in here.

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How To Be a Freelance Writer

Written by Luke Leighfield, this post has A LOT of relevant information if you're looking to get into freelance work.

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The Predictionary

Day One Agency's dictionary for the future features six words that will define 2024.

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8 Lessons on Photography

While this is written by a photography about photography, the words and lessons can be applied to all creatives. They are simple and brilliant -- a great read when you're looking for clarity.

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ilovecreatives Job Directory: Copywriter

A field guide for new and aspiring copywriters full of helpful information and interviews from working freelancers.

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Getting Wordy

Em Seitz, a copywriter with 10 years experience, presents her semi-polished thoughts on branding and advertising + the bits inspiring her to try harder.

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That's Punchy!

A newsletter highlighting positioning and messaging insights for B2B writers from Emma Stratton.

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The Word

Sonder & Tell, a verbal agency, has a great newsletter that highlights their recent work, verbal trends, and more.

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Prof G Media

Written by Scott Galloway, a professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur, writes this newsletter that discusses brand and business.

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Brand New Newsletter

A weekly newsletter with a summary of the previous week’s posts, announcements regarding the Brand New Conferences, and important UnderConsideration-wide announcements.

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After School

Written and curated by Casey Lewis, this newsletter is an almost daily digest of all things youth culture and Gen Z consumer trends. It's a great read if you want to stay on top of trends and of-the-moment viral happenings.

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Brands & Humour

Written by Paddy Gilmore, this newsletter examines how brands use humor in their campaigns and branding.

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The Hyphen

A newsletter by Emma Gannon about creativity, books, Internet culture and wellbeing.

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Tone Knob

Written by Nick Parker, a UK based writer, this newsletter discusses brands doing interesting things with their tone of voice.

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Writing Under Pressure

You’re two hours away from increasing your copywriting speed and confidence. And when your confidence rises, your salary follows. More important, by the end of this course you’ll have the upper hand on creative self-doubt and the almighty blank page.

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How to Write a Great Creative Brief

Every award-winning campaign, brand, or design starts in the same place: with a great creative brief. Learn a step-by-step process for producing creative work that’s eye-popping and strategic.

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UX Design Professional Certificate

Google lays out your path to a career in UX design. In this program, you’ll learn in-demand skills that will have you job-ready in less than 6 months. No degree or experience required.

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Creative Copywriter Course

Want to become a creative copywriter and make good money without wearing pants? Created by Tasha Young, who’s been writing for a living for over 10 years, this copywriting course has everything you need to get started with total confidence — even if you have no experience!

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The Brand Strategy Sprint

Led by Scott Galloway, Section's Brand Strategy Sprint teaches you how to build a sustainable, differentiated, relevant brand that comes to life at every step of the customer journey.

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Naming for Everyone

A four-class series designed to help anyone who’s newer to naming, or who wants to make naming a more comfortable part of their current role. The classes work well together, building a solid foundation for your naming practice, but you aren’t required to take all four.

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