Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
A four-class series designed to help anyone who’s newer to naming, or who wants to make naming a more comfortable part of their current role. The classes work well together, building a solid foundation for your naming practice, but you aren’t required to take all four.
A look at some of the strongest creative work, the best PR and marketing campaigns from brands and agencies featured in the Famous Campaigns newsletter over the past year.
Digiday breaks down the 'funny brand voice', why it's become so popular and how it's impacting the broader mainstream social media landscape.
Great Landing Page Copy showcases & celebrates websites that respect their readers. In other words, websites that are easy to read, feel relatable and sound like a human, not a robot.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
Want to become a creative copywriter and make good money without wearing pants? Created by Tasha Young, who’s been writing for a living for over 10 years, this copywriting course has everything you need to get started with total confidence — even if you have no experience!
Led by Scott Galloway, Section's Brand Strategy Sprint teaches you how to build a sustainable, differentiated, relevant brand that comes to life at every step of the customer journey.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.
VML Intelligence presents “The Future 100: 2025”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.
Written by Nick Parker, a UK based writer, this newsletter discusses brands doing interesting things with their tone of voice.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. In this article, Alex Murrell discusses why distinctiveness has died.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.