Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
Written by Scott Galloway, a professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur, writes this newsletter that discusses brand and business.
A style guide for government content that’s clear, helpful, and user-friendly.
Held in New York City on May 9, First Round is a one-day showcase of original client presentations, showing initial design explorations for logo, identity and branding projects.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.
In addition to character and word count, this online editor can help you improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism.
The Drum asked its readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum's Judges' Club then ranked the ads to present the top 100 TV and video ads of all time.
Steven King is the G.O.A.T. when it comes to writing and his memoir delivers incredible inspiration and insight into his genius and his discipline.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.
Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and common errors.
A list of 15 of the best brand guidelines, both comprehensive and simple style guides.