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Interviews
After seven years with one brand, you’re bound to break a few rules. Papier’s Copy Lead, Jennie Watson, shares how she keeps the brand voice fresh—and what the industry gets wrong about in-house writing.
By 
The Subtext Editorial Team
Mar 24, 2025
Featured
Mother teamed up with StreetEasy to create a campaign that's a love letter to New York City, through the eyes of those who regretfully left.
By 
Martin Baker
Mar 21, 2025
Featured
Take a look into Leah Gordon’s crystal ball. As Pinterest’s Creative Director, she brings strategy and storytelling together for Pinterest Predicts.
By 
The Subtext Editorial Team
Mar 13, 2025
Featured
Headphones in, world off. In this edition of In the Margins Contributing Writer Emily Coyle dives deep into three podcasts that dissect the art of storytelling and wielding language.
By 
Emily Coyle
Mar 5, 2025
Sound Off
Brand writing, like working in a kitchen, thrives on trust, teamwork, and knowing when to follow the recipe—and when to improvise.
By 
Sam Lightfinch
Mar 4, 2025
Interviews
For Siegel+Gale's Pat Attenasio, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
By 
The Subtext Editorial Team
Feb 20, 2025

Resources

Our resource library is an ever expanding collection of inspiration curated for writers and creatives.  Find helpful tools, recommended books and articles, invaluable websites, and more.

Verbal Archive
StreetEasy’s verbal identity and NYC-centric campaigns resonate with locals, using wit and authenticity to stand out in the city’s real estate market.
By 
Jason Ferguson
Apr 29, 2024
Woman typing at a vintage typewriter.
Submissions
At The Subtext, we celebrate great writing and fresh perspectives. Have an article idea, new work to showcase or an interview request? We can't wait to hear from you.
Sound Off
By 
Stevie Belchak
Feb 12, 2025
Writing is worth writing about.
Learning Curve
By 
John Elliott
Feb 7, 2025
Sound Off
By 
Fernando Arendar
Feb 3, 2025
Interviews
By 
The Subtext Editorial Team
Jan 29, 2025
Explore
by Categories
Verbal Archive
By 
Pamela Henman
Jan 24, 2025
Sound Off
By 
Claire Barham
Jan 23, 2025
Sound Off
By 
Maor Ofek
Jan 23, 2025
Verbal Archive
By 
Trevor Stauffer
Jan 21, 2025
Rural mailboxes with packages and letters.
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