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Sound Off

A writing career is rarely a straight line. It’s a road full of twists, turns, and open to work banners—every detour bringing another lesson.

Dan Steiner

May 5, 2025

Interviews

Ashley Johnson went from Pentagram client to Associate Partner. Now, as Pentagram’s first Head of Brand Narrative, she’s proving the words can hit just as hard as the visuals.

The Subtext Editorial Team

Apr 14, 2025

Interviews

After seven years with one brand, you’re bound to break a few rules. Papier’s Copy Lead, Jennie Watson, shares how she keeps the brand voice fresh—and what the industry gets wrong about in-house writing.

The Subtext Editorial Team

Mar 24, 2025

Featured

Mother teamed up with StreetEasy to create a campaign that's a love letter to New York City, through the eyes of those who regretfully left.

Martin Baker

Mar 21, 2025

Featured

Take a look into Leah Gordon’s crystal ball. As Pinterest’s Creative Director, she brings strategy and storytelling together for Pinterest Predicts.

The Subtext Editorial Team

Mar 13, 2025

Featured

Headphones in, world off. In this edition of In the Margins Contributing Writer Emily Coyle dives deep into three podcasts that dissect the art of storytelling and wielding language.

Emily Coyle

Mar 5, 2025

Resources

Our resource library is an ever expanding collection of inspiration curated for writers and creatives. Find helpful tools, recommended books and articles, invaluable websites, and more.

Featured

Discover copywriting insights from three essential books, focusing on language, responsibility, and creativity in branding.

Emily Coyle

May 22, 2024

Featured

Interviews

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

April 11, 2024

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

September 11, 2024

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

March 29, 2024

Sound Off

Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

September 6, 2024

Featured

Pamela Henman celebrates The Subtext's success after one year, encouraging writers to submit raw, bold ideas, offering a space for free expression and creative writing.

July 31, 2024

Featured

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

December 10, 2024

Verbal Archive

West Hollywood's new texting platform uses bold, Gen-Z-inspired language, emojis, and creative campaigns to connect with residents, celebrating the city’s unique culture.

June 27, 2024

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

April 10, 2024

Submissions

At The Subtext, we celebrate great writing and fresh perspectives. Have an article idea, new work to showcase or an interview request? We can't wait to hear from you.