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Interviews

Karin Fyhrie, founder of Sovereign Objects, shares how she's guided AI to help her tap into her deeper unconscious.

The Subtext Editorial Team

Jun 30, 2025

Interviews

For the team at Anthropic, voice is a craft, story is strategy, and AI isn’t just a tool—it's a creative partner.

Carissa Justice

Jun 30, 2025

Interviews

Cocogun copywriter Lewis Clark delves into the process of creating the Am Dash and what it means to write like a human.

The Subtext Editorial Team

Jun 24, 2025

Interviews

In this installment of Creatives on AI, we chat with Gray Hauser, Design Director at Matchstic, on how AI shows up in his process, what it means for authorship, and when skepticism is healthy.

The Subtext Editorial Team

Jun 12, 2025

Sound Off

Senior Content Marketing Consultant Laura Blackwell shares three ways she stays creatively centered and keeps the AI doom at bay.

Laura Blackwell

Jun 10, 2025

Interviews

Ayo Fagbemi kicks off our Creatives on AI series with a conversation with Carly Ayres on how AI is reshaping content, strategy, and creative workflows.

Ayo Fagbemi

Jun 5, 2025

Resources

Our resource library is an ever expanding collection of inspiration curated for writers and creatives. Find helpful tools, recommended books and articles, invaluable websites, and more.

Verbal Archive

The AJC’s new verbal identity embraces its Southern roots, combining top-tier journalism with a bold, relatable voice that reflects the diverse spirit of the South.

Cameron Leberecht

Jun 27, 2024

Featured

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

September 11, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

October 28, 2024

Verbal Archive

Beca Tea's verbal identity blends tradition with creativity, crafting a bold narrative that reshapes tea's future with a fresh, rebellious voice.

March 27, 2024

Interviews

Nikki Baker discusses her career in advertising, Fallon’s creative process, the importance of collaboration, and tips for young writers in this exclusive Subtext interview.

May 22, 2024

Featured

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

December 10, 2024

Featured

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

December 6, 2024

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

April 10, 2024

Interviews

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

April 11, 2024

Submissions

At The Subtext, we celebrate great writing and fresh perspectives. Have an article idea, new work to showcase or an interview request? We can't wait to hear from you.