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Featured

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

The Subtext Editorial Team

Dec 10, 2024

Sound Off

Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.

Joe McKay

Dec 6, 2024

Featured

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

Gemma Strang

Dec 6, 2024

Verbal Archive

Ooma reimagines magic mushroom microdosing with an uplifting, approachable verbal identity.

Allison Dobkin

Dec 4, 2024

Verbal Archive

KesselsKramer helps hotelier citizenM challenge the hospitality industry's status quo with a cheeky, rebellious verbal identity that speaks directly to modern travelers.

Dave Bell

Nov 22, 2024

Interviews

Jane Duru, Associate Creative Director at R/GA Australia, shares her insights, ethos, and experience in verbal design—crafting impactful brand voices and compelling narratives.

The Subtext Editorial Team

Nov 22, 2024

Resources

Our resource library is an ever expanding collection of inspiration curated for writers and creatives. Find helpful tools, recommended books and articles, invaluable websites, and more.

Verbal Archive

Vella elevates women's sexual pleasure through science and empowerment, creating a new narrative in wellness.

Marlena Ryan

Mar 12, 2024

Featured

Interviews

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

April 11, 2024

Sound Off

Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.

June 20, 2024

Featured

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

December 6, 2024

Verbal Archive

Beca Tea's verbal identity blends tradition with creativity, crafting a bold narrative that reshapes tea's future with a fresh, rebellious voice.

March 27, 2024

Verbal Archive

West Hollywood's new texting platform uses bold, Gen-Z-inspired language, emojis, and creative campaigns to connect with residents, celebrating the city’s unique culture.

June 27, 2024

Sound Off

Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.

March 5, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

October 28, 2024

Featured

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

December 10, 2024

Submissions

At The Subtext, we celebrate great writing and fresh perspectives. Have an article idea, new work to showcase or an interview request? We can't wait to hear from you.