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A sharp analysis of political rhetoric, contrasting Trump and Mamdani to show how language reshapes authority, authenticity, and the very structure of public speech.

Afternoon Social Club serves a brand who's sun-soaked voice is for casual pickleballers who play hard and chill harder. Dive into the vibrant brand work for a dose of vitamin C.

The second installment of Gender and Brand explores how brands have navigated the tension between genuine progress and representation that looks progressive without challenging existing systems.

Instant judgment rewards speed over meaning. Branding now requires endurance, leadership conviction, and commitment to the long arc of institutional purpose.

Why soft power beats brute force: hard skills get you in the room, soft skills build trust, taste, and rapport—and create lasting authority with clients.

Figma is not just for designers. It can be a powerful tool for writers too. Kaley Aposporos of Figma gives us 10 practical tips for mastering the platform and for leveling up your game.

PBS’s defunding exposes a harsh truth: polished non-profit branding can’t stop a political takedown or rally public support. Phil Cox makes a case for the power of narrative in this new world order.

Does specialization within strategy help or hurt projects and their outcomes? Erica Martinez explores how the fracturing of strategy has caused confusion and loss of authority in the process.

A three-part series unpacking how gender has shaped branding throughout history. Up first, Izzy examines how popular mid-century brands built their identities by reinforcing gender roles.

How the most relevant brands are ditching tired storytelling narratives and building connection through micro-moments and real-time cultural signals.

Siegel+Gale’s Michelle Duda explains how to communicate clearly in a world where language expires fast and every niche community reads messages differently.

Angel Bellon shows how understanding human behavior and overlooked communities gives brands a strategic advantage in cultivating real relevance.

Carissa Estreller explains what it means to be a digital culturist, reading the internet like an anthropologist so brands can find cultural clarity rather than chase fleeting trends.

Tasha Young, writer and creator of œvra, talks about her new platform helping creatives to work in the flow state.

Trellis ditched inspirational parenting tropes for something better: a midwife-inspired voice that's clear, warm, and wonderfully real.

As creatives, the lines blur between what we get paid for and what we love. We spoke with four pros about hobbies, rituals, and inspiration.

A thoughtful exploration of why rest matters, and how taking space can help creatives rekindle their intuition, energy, and appetite for new ideas.

Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.

Writing shouldn't be everything for writers. Discover how hobbies like guitar, photography, and ceramics prevent burnout and bring fresh perspectives to storytelling.

At Figma, writing is part of design. The Brand Studio’s copywriters collaborate with designers from concept to launch, using language as a tool to shape story and strategy.

Fran Ayala's lockdown hobby refined her creative skills and pointed her toward a career in creative strategy. Here are a few lessons from stand-up that she applies to her work as a strategist.