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Our tools don't just shape how we publish, they shape how we think—dissect the tension between algorithm-friendly writing and the work that readers find the most meaningful.

O0 Design Studio crafted a brand voice for Hily that rejects the artifice of typical dating apps, instead telling a story that celebrates diversity, authenticity, and self-worth.

Untrap yourself from the industry clichés that keep you bored and your work bland, and re-inspire your writing with these poetic practices.

Re crafted an unbusinessy, 'tude-filled tone of voice for Solo by MYOB—capturing the time and energy sole operators unlock once admin's out of the way.

A look at the hangups around taglines in agency branding—and the agencies owning them as powerful tools for sharp brand positioning.

Wellness-influenced storytelling is everywhere in CPG. Here are some brands evolving the storytelling narrative, and a few that are lagging behind.

Traction brands rebranded Mucky Duck with a voice designed to linger in people's hearts and minds.

A guide to finding your brand’s most valuable asset: the enduring hook that sticks with the brand.

See how The Working Assembly crafted a brand voice to match Union Square’s many moods and niches.

Nomad Studio’s Stu Watson and Isabel Maguire share how they modernized The Economist’s voice while maintaining its connection with loyal readers.

Super Okay pushes THC Design beyond cannabis branding norms with a rebrand that introduces a new cultural script for cannabis.

Pond Design's Emma Hagberg on the beauty of multilingual copy, eavesdropping as creative ritual, and why packaging is the most intimate form of copywriting.

Contributing Writer Stevie Belchak shares an inventory of her life as a freelancer and writer, as reflected in the objects on her desk.

How to weave raw brand storytelling ideas together into narratives people actually care about.

For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.

Sonder & Tell Co-Founder Kate Hamilton talks navigating career transitions, leadership insights, and how she strikes a balance between business and creative energy.

Brand writer, strategist, and consultant Nana T. Baffour-Awuah shares how and why he went from high-level agency roles to thriving as an NYC freelancer, and the moves he's made along the way.

Karin Fyhrie, founder of Sovereign Objects, shares how she's guided AI to help her tap into her deeper unconscious.

For the team at Anthropic, voice is a craft, story is strategy, and AI isn’t just a tool—it's a creative partner.

Cocogun copywriter Lewis Clark delves into the process of creating the Am Dash and what it means to write like a human.

In this installment of Creatives on AI, we chat with Gray Hauser, Design Director at Matchstic, on how AI shows up in his process, what it means for authorship, and when skepticism is healthy.