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Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

Ooma reimagines magic mushroom microdosing with an uplifting, approachable verbal identity.

KesselsKramer helps hotelier citizenM challenge the hospitality industry's status quo with a cheeky, rebellious verbal identity that speaks directly to modern travelers.

Jane Duru, Associate Creative Director at R/GA Australia, shares her insights, ethos, and experience in verbal design—crafting impactful brand voices and compelling narratives.

Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.

The fourth installment of In the Margins explores different brand renditions of the ubiquitous holiday gift guide.

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.

Margaret Kerr-Jarrett gives her insights into the world of verbal branding as a seasoned copywriter co-founder of Nihilo, a branding agency producing great brand writing.

Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Contributing Writer Emily Coyle shares her margin notes from four books that challenge us to get off offline and step into a fresh headspace for creative thinking.

Kevin Batory shares his path to success, creative inspirations, and insights from working at CENTER and co-hosting Front and Center.