Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
VML Intelligence presents “The Future 100: 2025”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.
A completely free and curated Swipe File maintained by some of the top marketers in the world.
Resource or distraction? This creative type quiz is a mesmerizing and fun 5-minute brain break.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
The top emerging trends of 2025 according to Pinterest. A good resource for trend tracking and staying up to date with the latest in culture.
The verbal identity guidelines for online bank Monzo is right on the money.
Helpful for getting one step closer to understanding the meaning of "skibidi Ohio rizz."
A Change of Brand is about the world’s most-loved consumer companies and their rebrand glory, drama, or disaster. This series goes deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
LoveTheWorkMore compiles and constantly updates all Lions-winning creative works, spanning across Cannes Lion’s entire history.
Written by Nick Parker, a UK based writer, this newsletter discusses brands doing interesting things with their tone of voice.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
A field guide for new and aspiring copywriters full of helpful information and interviews from working freelancers.