Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
In addition to character and word count, this online editor can help you improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.
A hand-picked collection of brand style guide examples, pattern libraries and design systems for inspiration.
A game-changing thesaurus that lets you enter a word, phrase, description, or pattern to find synonyms, related words, and more.
An annual roundup of observations, conversations and premonitions surrounding the work we do and the spaces we occupy. Rather than pulling a definitive resource of what’s to come, the Research Center at Mouthwash Studios brings multiple perspectives on heavily loaded topics to the forefront.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. In this article, Alex Murrell discusses why distinctiveness has died.
You’re two hours away from increasing your copywriting speed and confidence. And when your confidence rises, your salary follows. More important, by the end of this course you’ll have the upper hand on creative self-doubt and the almighty blank page.
Day One Agency's dictionary for the future features six words that will define 2024.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
Written by the founder of Red Antler, this book is all about brand building for startups and lessons learned from a seasoned pro. The full title is "Obsessed: Building a Brand People Love from Day One"
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.