Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
A newsletter highlighting positioning and messaging insights for B2B writers from Emma Stratton.
A free newsletter delivered to your inbox five times a week, digesting the latest in direct-to-consumer brands.
Every award-winning campaign, brand, or design starts in the same place: with a great creative brief. Learn a step-by-step process for producing creative work that’s eye-popping and strategic.
From April 10-12 Columbus, GA welcomes Creative South, a community-focused conference featuring workshops, presentations, creative thinking and opportunities for collaboration.
Em Seitz, a copywriter with 10 years experience, presents her semi-polished thoughts on branding and advertising + the bits inspiring her to try harder.
The top emerging trends of 2025 according to Pinterest. A good resource for trend tracking and staying up to date with the latest in culture.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
The One Club's annual celebration of all things creative is held in New York City May 12 - 16. The event includes portfolio reviews, an executive creative summit, client pitch competition and much more.
Brand New goes all out in the City of Brotherly Love. The two-day corporate and brand identity conference returns Oct. 23-24.
Want to become a creative copywriter and make good money without wearing pants? Created by Tasha Young, who’s been writing for a living for over 10 years, this copywriting course has everything you need to get started with total confidence — even if you have no experience!
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Lippincott's annual list of brand trends to explore—and the tensions to not overlook.