Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
The verbal identity guidelines for online bank Monzo is right on the money.
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends.
While this is written by a photography about photography, the words and lessons can be applied to all creatives. They are simple and brilliant -- a great read when you're looking for clarity.
A collection of purpose-built, digital, accessible guidelines from global brands.
A Change of Brand is about the world’s most-loved consumer companies and their rebrand glory, drama, or disaster. This series goes deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change.
LoveTheWorkMore compiles and constantly updates all Lions-winning creative works, spanning across Cannes Lion’s entire history.
Instantly estimate your script time at your reading speed with this fast and easy-to-use tool. You can even listen to your script as well.
The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.
A thesaurus, dictionary, reverse dictionary and glossary all in one. A classic for namers.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.