Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
A Change of Brand is about the world’s most-loved consumer companies and their rebrand glory, drama, or disaster. This series goes deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change.
The Dieline's 2024 Trend Report spreads out the tarot cards and tells you what is foreseen with packaging trends.
Land-book was created for Designers, Developers, Product Owners, Marketing Managers, Startupers, Freelancers and, really, everyone who appreciates fine designs and well-crafted sites.
Writing prompts delivered to your inbox every week (poetry, creative nonfiction, and fiction). A perfect rewilding routine for your week.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
Curated by The Corita Art Center, this article asked seasoned creatives and artists about their rules for being creative. There's some great soundbites in here.
A weekly newsletter with a summary of the previous week’s posts, announcements regarding the Brand New Conferences, and important UnderConsideration-wide announcements.
The Drum asked its readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum's Judges' Club then ranked the ads to present the top 100 TV and video ads of all time.
A comprehensive, free online dictionary, thesaurus, and encyclopedia with synonyms, definitions, idioms, abbreviations, and medical, legal, and financial dictionary, available in 14 languages.
AdForum's Creative Library features more than 200,000 campaigns and 36,000+ companies to discover.
A guide to building a workout routine for the muscle that impacts every aspect of your life--from workplace to family life.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.