Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
Deloitte asks and answers what can we expect from rapid gen AI adoption, advancements in telecommunications, new business models, and augmented consumer experiences.
A style guide for government content that’s clear, helpful, and user-friendly.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
On May 8 - 10, OFFF Barcelona hosts a community of creatives, designers, thinkers, sound designers, graphic designers, students, theorists, developers, and professionals. The event is the largest showcase and meeting point for contemporary visual creativity.
Curated by The Corita Art Center, this article asked seasoned creatives and artists about their rules for being creative. There's some great soundbites in here.
From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. In this article, Alex Murrell discusses why distinctiveness has died.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
A comprehensive, free online dictionary, thesaurus, and encyclopedia with synonyms, definitions, idioms, abbreviations, and medical, legal, and financial dictionary, available in 14 languages.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
Every award-winning campaign, brand, or design starts in the same place: with a great creative brief. Learn a step-by-step process for producing creative work that’s eye-popping and strategic.
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book.
A weekly newsletter with a summary of the previous week’s posts, announcements regarding the Brand New Conferences, and important UnderConsideration-wide announcements.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
The top emerging trends of 2025 according to Pinterest. A good resource for trend tracking and staying up to date with the latest in culture.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.