Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
The verbal identity guidelines for online bank Monzo is right on the money.
Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and common errors.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
A style guide for government content that’s clear, helpful, and user-friendly.
Great Landing Page Copy showcases & celebrates websites that respect their readers. In other words, websites that are easy to read, feel relatable and sound like a human, not a robot.
A Change of Brand is about the world’s most-loved consumer companies and their rebrand glory, drama, or disaster. This series goes deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
A cheat sheet of the most referenced ads in the industry, made for students or anyone looking to study up.
AdForum's Creative Library features more than 200,000 campaigns and 36,000+ companies to discover.
A thesaurus, dictionary, reverse dictionary and glossary all in one. A classic for namers.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
Social media newsletter from seasoned socials pro Rachel Karten with weekly interviews and strategy digests.
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book.
Resource or distraction? This creative type quiz is a mesmerizing and fun 5-minute brain break.
A meeting point, where digital design professionals from across the globe find inspiration, impart knowledge and experience, connect, and share constructive, respectful critiques.