Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A Change of Brand is about the world’s most-loved consumer companies and their rebrand glory, drama, or disaster. This series goes deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change.
From APRIL 30–MAY 2 in Seattle – a fantastic three-day summit of workshops, pop-up shops, and presentations of creativity, craft, and connection.
Principles, tools, articles and quotes-- all things being creative and practicing creativity.
The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.
From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. In this article, Alex Murrell discusses why distinctiveness has died.
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.
AdForum's Creative Library features more than 200,000 campaigns and 36,000+ companies to discover.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
The verbal identity guidelines for online bank Monzo is right on the money.
Source free, hi-rez images from the public domain and beyond. Great for blogs, social media posts, newsletters and more.
Written by Paddy Gilmore, this newsletter examines how brands use humor in their campaigns and branding.
Sonder & Tell, a verbal agency, has a great newsletter that highlights their recent work, verbal trends, and more.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
A field guide for new and aspiring copywriters full of helpful information and interviews from working freelancers.