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Resources

Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.

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Brand Guidelines
Brand Guidelines

A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.

Articles
Articles

Deloitte asks and answers what can we expect from rapid gen AI adoption, advancements in telecommunications, new business models, and augmented consumer experiences.

Websites
Websites

The top emerging trends of 2025 according to Pinterest. A good resource for trend tracking and staying up to date with the latest in culture.

Websites
Websites

Database for all things category design.

Tools
Tools

Get instant answers, find creative inspiration, and learn something new.

Articles
Articles

A field guide for new and aspiring copywriters full of helpful information and interviews from working freelancers.

Brand Guidelines
Brand Guidelines

Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.

Books
Books

68 pages of cultural forecasts, unsolicited advice (the good kind) and more from Day One Agency.

Tools
Tools

A comprehensive, free online dictionary, thesaurus, and encyclopedia with synonyms, definitions, idioms, abbreviations, and medical, legal, and financial dictionary, available in 14 languages.

Tools
Tools

Thesaurus and word tools for your creative needs. Synonyms, antonyms, rhymes, translations, and more. Find the word you're looking for!

Podcasts
Podcasts

Never Not Creative is a community for creatives to come together and tackle the challenges we face in the creative industry. From how to manage and improve your mental health, to getting paid what you're worth and everything in between.

Books
Books

If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book.

Websites
Websites

Since 1999, AdForum has provided advertising agencies and production companies a digital space to showcase their creative work and talents to brands and prospective new business partners.

Websites
Websites

An extensive list of POC talent, from writers to designers and artists that's kept up to date and a great resource for finding talent for a variety of creative projects.

Brand Guidelines
Brand Guidelines

The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.

Brand Guidelines
Brand Guidelines

The verbal identity guidelines for online bank Monzo is right on the money.

Books
Books

A thesaurus, dictionary, reverse dictionary and glossary all in one. A classic for namers.

Archives
Archives

Strategy links for expanding at any level.