Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.
A cheat sheet of the most referenced ads in the industry, made for students or anyone looking to study up.
Explore the brand's take on all things band in this simple but engaging brand site.
Digiday breaks down the 'funny brand voice', why it's become so popular and how it's impacting the broader mainstream social media landscape.
Every award-winning campaign, brand, or design starts in the same place: with a great creative brief. Learn a step-by-step process for producing creative work that’s eye-popping and strategic.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
Written by Paddy Gilmore, this newsletter examines how brands use humor in their campaigns and branding.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
Great Landing Page Copy showcases & celebrates websites that respect their readers. In other words, websites that are easy to read, feel relatable and sound like a human, not a robot.
A free newsletter delivered to your inbox five times a week, digesting the latest in direct-to-consumer brands.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
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