Remember sending a fax, calling the ‘house phone’ or chatting to your crush on MSN? Then the National Communication Museum might just be for you.
The first major museum to open in Melbourne, Australia in over 25 years, NCM is set in a restored 1930’s telephone exchange and designed by award winning architects Carr.
It brings to life the nostalgia of communication in Australia, showcasing technologies from the past, alongside current and cutting-edge communication that will connect us in the future.
Through a series of permanent collections, interactive exhibitions, programs and events, visitors can explore and interact with the devices, gadgets and gizmos we used to use to keep in touch.
Current, confident and somewhat unexpected.
As they prepared to open the doors for the very first time, the team at NCM sought to get the word out.
The brief was to give this new institution a brand voice that felt current, confident and different from the norm.
Communication across the nation.
The aim was to blow traditional perceptions of what a museum is clear out of the water, showing NCM to be a place of dialogue, not just display - and driving people to come check it out.
Collaborating with NCM’s digital design partner MASS, and working with a brand identity created by design agency Clear, I set about creating a distinctive voice for the National Communication Museum's first ever brand campaign.
My goal was to create a series of confident headlines that gave people a reason to pause, smile and think.
By making language the centre of the idea, the design directly echoed what the museum itself is about: communication. It showed that a few well-chosen words can spark curiosity and start a conversation.
Rather than just telling people it was there, or prompting what was inside, it gave the brand a sense of the character and personality, showing NCM as a cultural space built for today, not just a collection of the past.
Credits:
Brand & Campaign Messaging - Richie Meldrum
Digital & Experience Design - MASS
Brand Strategy & Identity - Clear Design
Richie Meldrum is an independent brand strategy consultant.
He's led large-scale brand strategy and narrative projects across a wide range of industries and sectors, including healthcare, architecture, culture and tourism, technology and public policy, for clients in the US, Europe, the Middle East and APAC region.
He is also an educator, workshop instructor and founder of live online learning program Bare Brand Strat where he teaches brand strategy and narrative development to communication professionals, businesses and industry organisations.
He believes in making good work with good people for good reasons.
Remember sending a fax, calling the ‘house phone’ or chatting to your crush on MSN? Then the National Communication Museum might just be for you.
The first major museum to open in Melbourne, Australia in over 25 years, NCM is set in a restored 1930’s telephone exchange and designed by award winning architects Carr.
It brings to life the nostalgia of communication in Australia, showcasing technologies from the past, alongside current and cutting-edge communication that will connect us in the future.
Through a series of permanent collections, interactive exhibitions, programs and events, visitors can explore and interact with the devices, gadgets and gizmos we used to use to keep in touch.
Current, confident and somewhat unexpected.
As they prepared to open the doors for the very first time, the team at NCM sought to get the word out.
The brief was to give this new institution a brand voice that felt current, confident and different from the norm.
Communication across the nation.
The aim was to blow traditional perceptions of what a museum is clear out of the water, showing NCM to be a place of dialogue, not just display - and driving people to come check it out.
Collaborating with NCM’s digital design partner MASS, and working with a brand identity created by design agency Clear, I set about creating a distinctive voice for the National Communication Museum's first ever brand campaign.
My goal was to create a series of confident headlines that gave people a reason to pause, smile and think.
By making language the centre of the idea, the design directly echoed what the museum itself is about: communication. It showed that a few well-chosen words can spark curiosity and start a conversation.
Rather than just telling people it was there, or prompting what was inside, it gave the brand a sense of the character and personality, showing NCM as a cultural space built for today, not just a collection of the past.
Credits:
Brand & Campaign Messaging - Richie Meldrum
Digital & Experience Design - MASS
Brand Strategy & Identity - Clear Design
Richie Meldrum is an independent brand strategy consultant.
He's led large-scale brand strategy and narrative projects across a wide range of industries and sectors, including healthcare, architecture, culture and tourism, technology and public policy, for clients in the US, Europe, the Middle East and APAC region.
He is also an educator, workshop instructor and founder of live online learning program Bare Brand Strat where he teaches brand strategy and narrative development to communication professionals, businesses and industry organisations.
He believes in making good work with good people for good reasons.
