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Bite Back’s new identity gives a voice to young activists, challenging food industry giants with bold messaging and a focus on exposing harmful marketing practices.

Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Tim Cairns shares his journey in advertising, lessons learned, and creative philosophies from his work with top agencies and leading global brands.

StreetEasy’s verbal identity and NYC-centric campaigns resonate with locals, using wit and authenticity to stand out in the city’s real estate market.

Impossible Foods embraced bold branding with "Meat From Plants," targeting meat lovers and transforming their mission with audacious messaging.

Fia Townshend, Copy Director at Ragged Edge, shares her journey, verbal identity process, and advice for writers breaking into the creative agency world.

Explore the craft and strategy behind effective brand storytelling with Wolff Olins' Verbal Director, William Rauscher.

Yessy Downs shares her copywriting insights, her path from law to creativity, and her dedication to empowering diverse voices in business.

Dive into Austin L. Ray's world of copywriting, creative projects, and the balance between work and personal life in this revealing interview.

Delve into Dan Nelken's creative world, where humor meets copywriting and self-doubt is conquered with a unique approach.

Principal at Prophet, Zoe Courtman, explores the future of copywriting, highlighting authenticity, AI's impact, and the essence of persuasion in writing.

Explore Vikki Ross's insights on copywriting, from her London roots to shaping global brand voices and sharing wisdom on LinkedIn.

Meet Paddy Gilmore, the humor consultant behind successful ad campaigns, as he shares insights on using humor to captivate and engage, proving laughter truly is the best marketing strategy.

Discover how Rinee Shah shapes Oatly’s creative direction with her unique blend of humor, strategy, and innovation, making every project, from TikTok launches to cooking shows, distinctly Oatly.

Explore the strategic insights and verbal creativity behind Miro's rebrand with Lasse M. Rørdam, highlighting the evolution of Miro's brand voice to empower and inspire.

Delve into Nick Parker's creative world, from shaping brand voices to his philosophy on writing and innovation. Learn from his experiences and tips for new writers.

Unwrap the creative insights behind Spotify Wrapped 2023, as shared by Global Group Creative Director Lauren Ferreira. See how data storytelling tunes into every listener's unique taste.

Explore Jennifer Vano's unique approach to verbal identity and her vision for the future of branding in this enlightening interview.

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

Explore 2023's top copywriting trends: embracing sexy ambivalence, using swear words creatively, and ditching post-pandemic clichés.