Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
A weekly newsletter with a summary of the previous week’s posts, announcements regarding the Brand New Conferences, and important UnderConsideration-wide announcements.
Written by the founder of Red Antler, this book is all about brand building for startups and lessons learned from a seasoned pro. The full title is "Obsessed: Building a Brand People Love from Day One"
The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.
An annual roundup of observations, conversations and premonitions surrounding the work we do and the spaces we occupy. Rather than pulling a definitive resource of what’s to come, the Research Center at Mouthwash Studios brings multiple perspectives on heavily loaded topics to the forefront.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
Em Seitz, a copywriter with 10 years experience, presents her semi-polished thoughts on branding and advertising + the bits inspiring her to try harder.
Written by Paddy Gilmore, this newsletter examines how brands use humor in their campaigns and branding.
Written by Luke Leighfield, this post has A LOT of relevant information if you're looking to get into freelance work.
Source free, hi-rez images from the public domain and beyond. Great for blogs, social media posts, newsletters and more.
No writing is showcased but the design work is quite impressive.
Figma's annual conference for people who build products. The big show returns May 6-8, 2025 in San Francisco and does an encore in London on May 14.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Great Landing Page Copy showcases & celebrates websites that respect their readers. In other words, websites that are easy to read, feel relatable and sound like a human, not a robot.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.