Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
While this is written by a photography about photography, the words and lessons can be applied to all creatives. They are simple and brilliant -- a great read when you're looking for clarity.
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A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
Key events, trending topics, astrological seasons, famous birthdays and more to keep on your radar.
The Deck of Brilliance can help you face that blank page and looming deadline with a bit more confidence. It gives you 52 tools for working up ideas in short periods of time.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
Written by Paddy Gilmore, this newsletter examines how brands use humor in their campaigns and branding.
CreativeMornings is a free monthly breakfast lecture series designed for creative communities. Volunteer hosts and their team members organize local chapters that not only celebrate a city’s creative talent, but also promote an open space to connect with like-minded individuals.
Dubbed The Creativity Conference, Adobe Max showcases the software giant's latest advancements. This year's conference comes to Los Angeles Oct 28–30.
Steven King is the G.O.A.T. when it comes to writing and his memoir delivers incredible inspiration and insight into his genius and his discipline.
Written and curated by Casey Lewis, this newsletter is an almost daily digest of all things youth culture and Gen Z consumer trends. It's a great read if you want to stay on top of trends and of-the-moment viral happenings.
Explore the brand's take on all things band in this simple but engaging brand site.
A weekly newsletter with a summary of the previous week’s posts, announcements regarding the Brand New Conferences, and important UnderConsideration-wide announcements.
The Drum asked its readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum's Judges' Club then ranked the ads to present the top 100 TV and video ads of all time.