Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
VML Intelligence presents “The Future 100: 2025”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
The Dieline's 2024 Trend Report spreads out the tarot cards and tells you what is foreseen with packaging trends.
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
Milled is a search engine for email newsletters. Find sales, deals, coupons, and discount codes from 105k+ brands and retailers.
Written by Luke Leighfield, this post has A LOT of relevant information if you're looking to get into freelance work.
Curated by The Corita Art Center, this article asked seasoned creatives and artists about their rules for being creative. There's some great soundbites in here.
In addition to character and word count, this online editor can help you improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism.
A completely free and curated Swipe File maintained by some of the top marketers in the world.
This is the show that talks to leading designers, illustrators, creative directors and photographers around the world about the delights – and dramas – of being a creative.
Sonder & Tell, a verbal agency, has a great newsletter that highlights their recent work, verbal trends, and more.
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.