Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
VML Intelligence presents “The Future 100: 2025”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.
From April 10-12 Columbus, GA welcomes Creative South, a community-focused conference featuring workshops, presentations, creative thinking and opportunities for collaboration.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A collection of identity style guides from around the world, showing the various grids, layouts, and details included in the style guides designers prepare for clients.
Written by Paddy Gilmore, this newsletter examines how brands use humor in their campaigns and branding.
Curated by The Corita Art Center, this article asked seasoned creatives and artists about their rules for being creative. There's some great soundbites in here.
While this is written by a photography about photography, the words and lessons can be applied to all creatives. They are simple and brilliant -- a great read when you're looking for clarity.
A completely free and curated Swipe File maintained by some of the top marketers in the world.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Em Seitz, a copywriter with 10 years experience, presents her semi-polished thoughts on branding and advertising + the bits inspiring her to try harder.
A collection of purpose-built, digital, accessible guidelines from global brands.
Written by Scott Galloway, a professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur, writes this newsletter that discusses brand and business.
A hand-picked collection of brand style guide examples, pattern libraries and design systems for inspiration.