Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
The verbal identity guidelines for online bank Monzo is right on the money.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
Explore the brand's take on all things band in this simple but engaging brand site.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.