Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
Explore the brand's take on all things band in this simple but engaging brand site.
The verbal identity guidelines for online bank Monzo is right on the money.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
A style guide for government content that’s clear, helpful, and user-friendly.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.