Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
Explore the brand's take on all things band in this simple but engaging brand site.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.