Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
The verbal identity guidelines for online bank Monzo is right on the money.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
A style guide for government content that’s clear, helpful, and user-friendly.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
Explore the brand's take on all things band in this simple but engaging brand site.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.