Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
Explore the brand's take on all things band in this simple but engaging brand site.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
The verbal identity guidelines for online bank Monzo is right on the money.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
A style guide for government content that’s clear, helpful, and user-friendly.