Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.