Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
Explore the brand's take on all things band in this simple but engaging brand site.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
The verbal identity guidelines for online bank Monzo is right on the money.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.