Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.