Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.