Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.