Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
The verbal identity guidelines for online bank Monzo is right on the money.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
Explore the brand's take on all things band in this simple but engaging brand site.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.