Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
A style guide for government content that’s clear, helpful, and user-friendly.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.