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Interviews

Dive into the minds of the industry's finest with our Interviews section, featuring in-depth conversations with leading copywriters, verbal directors, and creative minds from renowned companies. Gain unparalleled insights into their creative processes, challenges, and triumphs in branding and copywriting. These interviews offer a rare glimpse into the strategies and personal journeys of those shaping the future of our industry.

 
 
 
 
 
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Interviews
Margaret Kerr-Jarrett gives her insights into the world of verbal branding as a seasoned copywriter co-founder of Nihilo, a branding agency producing great brand writing.
By 
The Subtext Editorial Team
Oct 16, 2024
Interviews
Yessy Downs shares her copywriting insights, her path from law to creativity, and her dedication to empowering diverse voices in business.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Unwrap the creative insights behind Spotify Wrapped 2023, as shared by Global Group Creative Director Lauren Ferreira. See how data storytelling tunes into every listener's unique taste.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.
By 
Ayo Fagbemi
Apr 11, 2024
Interviews
Dive into Austin L. Ray's world of copywriting, creative projects, and the balance between work and personal life in this revealing interview.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Discover how Rinee Shah shapes Oatly’s creative direction with her unique blend of humor, strategy, and innovation, making every project, from TikTok launches to cooking shows, distinctly Oatly.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Emily Ash Powell discusses her path in copywriting, offering advice on branding, leadership, and breaking into the industry.
By 
The Subtext Editorial Team
Sep 6, 2024
Interviews
Tim Cairns shares his journey in advertising, lessons learned, and creative philosophies from his work with top agencies and leading global brands.
By 
The Subtext Editorial Team
May 16, 2024
Interviews
Fia Townshend, Copy Director at Ragged Edge, shares her journey, verbal identity process, and advice for writers breaking into the creative agency world.
By 
The Subtext Editorial Team
Apr 29, 2024
Interviews
Explore Jennifer Vano's unique approach to verbal identity and her vision for the future of branding in this enlightening interview.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Explore the craft and strategy behind effective brand storytelling with Wolff Olins' Verbal Director, William Rauscher.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Principal at Prophet, Zoe Courtman, explores the future of copywriting, highlighting authenticity, AI's impact, and the essence of persuasion in writing.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Kevin Batory shares his path to success, creative inspirations, and insights from working at CENTER and co-hosting Front and Center.
By 
The Subtext Editorial Team
Sep 25, 2024
Interviews
Copy Lead Betsy Dickerson talks about her non-linear path to copywriting, working in-house vs. agency, and how to keep creative energy alive in the evolving industry.
By 
The Subtext Editorial Team
Aug 23, 2024
Interviews
Nikki Baker discusses her career in advertising, Fallon’s creative process, the importance of collaboration, and tips for young writers in this exclusive Subtext interview.
By 
The Subtext Editorial Team
May 22, 2024
Interviews
Delve into Nick Parker's creative world, from shaping brand voices to his philosophy on writing and innovation. Learn from his experiences and tips for new writers.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Discover Claire Falloon's insights on copywriting, her creative projects, and the joys of life beyond the written word.
By 
The Subtext Editorial Team
Apr 10, 2024
Interviews
Jane Duru, Associate Creative Director at R/GA Australia, shares her insights, ethos, and experience in verbal design—crafting impactful brand voices and compelling narratives.
By 
The Subtext Editorial Team
Nov 22, 2024
Interviews
Delve into Dan Nelken's creative world, where humor meets copywriting and self-doubt is conquered with a unique approach.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Meet Paddy Gilmore, the humor consultant behind successful ad campaigns, as he shares insights on using humor to captivate and engage, proving laughter truly is the best marketing strategy.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Chara Smith is one half of Smith & Diction, the Philly-based design studio that specializes in creating thoughtful identities for imaginative clients.
By 
The Subtext Editorial Team
Sep 25, 2024
Interviews
Explore Vikki Ross's insights on copywriting, from her London roots to shaping global brand voices and sharing wisdom on LinkedIn.
By 
The Subtext Editorial Team
Apr 11, 2024
Interviews
Explore the strategic insights and verbal creativity behind Miro's rebrand with Lasse M. Rørdam, highlighting the evolution of Miro's brand voice to empower and inspire.
By 
The Subtext Editorial Team
Apr 11, 2024
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