Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.

Natalie Doggett

Sep 23, 2024

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

Neil Whitfield

Sep 11, 2024

Sound Off

Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.

Kendra Rainey

Mar 12, 2024

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Em Goodier

May 22, 2024

Sound Off

Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.

Rishi Dastidar

Dec 2, 2025

Sound Off

Senior Content Marketing Consultant Laura Blackwell shares three ways she stays creatively centered and keeps the AI doom at bay.

Laura Blackwell

Jun 10, 2025

Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Sound Off

Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

Stevie Belchak

Dec 13, 2024

Sound Off

Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.

Dan Steiner

Jun 28, 2024

Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Crafting a compelling narrative is more than hiring talented copywriters. The best brand writing includes a clear TOV, regular assessments, and a solid strategy to anchor it all.

Jaz Allen-Sutton

Sep 16, 2024

Sound Off

Copywriter Nida Ahmad shares how Dungeons & Dragons became her creative superpower—transforming pandemic isolation into better storytelling, collaboration, and words that hit harder.

Nida Ahmad

May 15, 2025

Sound Off

Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.

Brandy Cerne

Mar 12, 2024

Sound Off

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Bethany Joy

Oct 2, 2024

Sound Off

Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.

Andrew Boulton

Sep 24, 2024

Sound Off

Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.

Nikhil Rajagopalan

Nov 18, 2024

Sound Off

A guide to staying creatively engaged when it feels like the world is unraveling in chaos.

Aurélia de Azambuja

May 22, 2025

Sound Off

Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.

Andrew Boulton

Aug 16, 2024

Sound Off

Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.

Austin Powe

Mar 5, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Sound Off

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.

Maylis Moubarak

Mar 12, 2024

Sound Off

Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.

Joe McKay

Dec 6, 2024

Sound Off

Our tools don't just shape how we publish, they shape how we think—dissect the tension between algorithm-friendly writing and the work that readers find the most meaningful.

Shrishti Das

Sep 29, 2025

Sound Off

How the most relevant brands are ditching tired storytelling narratives and building connection through micro-moments and real-time cultural signals.

Steve Pearce

Jan 16, 2026

Sound Off

Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.

Matt Brady

Mar 12, 2024