Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Sound Off

A guide to finding your brand’s most valuable asset: the enduring hook that sticks with the brand.

Bo Bishop

Aug 20, 2025

Sound Off

Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.

Stevie Belchak

Feb 12, 2025

Sound Off

Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.

Nikhil Rajagopalan

Nov 18, 2024

Sound Off

Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.

Andrew Boulton

Aug 16, 2024

Sound Off

Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

Katherine Fischer

Jun 3, 2024

Sound Off

Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.

Robin Albin

Jun 20, 2024

Sound Off

Crafting a compelling narrative is more than hiring talented copywriters. The best brand writing includes a clear TOV, regular assessments, and a solid strategy to anchor it all.

Jaz Allen-Sutton

Sep 16, 2024

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Kris Moore

Mar 29, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

A guide to staying creatively engaged when it feels like the world is unraveling in chaos.

Aurélia de Azambuja

May 22, 2025

Sound Off

Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.

Charlotte Golzari

Oct 3, 2024

Sound Off

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.

‍Genevieve Edwards

Apr 10, 2024

Sound Off

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

Matt Duxbury

May 22, 2024

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Em Goodier

May 22, 2024

Sound Off

Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.

Dan Steiner

Jun 28, 2024

Sound Off

Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

Bill Bradley

Sep 6, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Sound Off

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Christina Trifero

Mar 5, 2024

Sound Off

Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.

Brandy Cerne

Mar 12, 2024

Sound Off

Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.

Orlaith Wood

Mar 5, 2024

Sound Off

Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.

Claire Barham

Jan 23, 2025

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

Neil Whitfield

Sep 11, 2024

Sound Off

Brand writing, like working in a kitchen, thrives on trust, teamwork, and knowing when to follow the recipe—and when to improvise.

Sam Lightfinch

Mar 4, 2025