Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.

Andrew Boulton

Sep 24, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Sound Off

Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.

Rishi Dastidar

Dec 2, 2025

Corona Creative photographs to chess players in a public match.

Sound Off

Does specialization within strategy help or hurt projects and their outcomes? Erica Martinez explores how the fracturing of strategy has caused confusion and loss of authority in the process.

Erica Martinez

Feb 9, 2026

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Zosia Swidlicka

Apr 10, 2024

Sound Off

Simple doesn’t always mean better. Sometimes friction and messiness are what bring the best ideas forward.

Luke Bell

Oct 31, 2025

Sound Off

PBS’s defunding exposes a harsh truth: polished non-profit branding can’t stop a political takedown or rally public support. Phil Cox makes a case for the power of narrative in this new world order.

Phil Cox

Feb 9, 2026

Sound Off

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

Matt Duxbury

May 22, 2024

Sound Off

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.

‍Genevieve Edwards

Apr 10, 2024

Sound Off

Why soft power beats brute force: hard skills get you in the room, soft skills build trust, taste, and rapport—and create lasting authority with clients.

Zaira Vallejo

Feb 9, 2026

Sound Off

Ben Shown, design leader and lecturer, on what a Murphy bed, a birth control pack, and a sidecar motorcycle can teach us about designing better products today.

Ben Shown

Mar 23, 2026

Sound Off

Handling tough client feedback is part of the job. Porsha Thomas offers advice on how copywriters can maintain positivity and creativity when facing difficult reviews.

Porsha Thomas

Jun 20, 2024

Sound Off

Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.

Natalie Doggett

Sep 23, 2024

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

A sharp analysis of political rhetoric, contrasting Trump and Mamdani to show how language reshapes authority, authenticity, and the very structure of public speech.

Genevieve Ross

Feb 12, 2026

Sound Off

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Dan Steiner

May 22, 2024

Sound Off

Shachar Aylon explores why the best brand work comes from noticing the pattern before it has a name.

Shachar Aylon

Jun 5, 2026

Sound Off

Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.

Nikhil Rajagopalan

Nov 18, 2024

Sound Off

Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.

Robin Albin

Jun 20, 2024

Sound Off

Writing shouldn't be everything for writers. Discover how hobbies like guitar, photography, and ceramics prevent burnout and bring fresh perspectives to storytelling.

Brian Link

Dec 2, 2025

Sound Off

In the third and final installment of her Gender and Brand series, Izzy Colón unpacks how brands flirt with gender tropes—mocking them, milking them, and sometimes just reheating old scripts.

Izzy Colón

Mar 17, 2026

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.

Carissa Justice

Mar 5, 2024

Sound Off

In this personal essay, Lindsey Laseter shares how she used LinkedIn to grow her creative business through authentic connection, & not your traditional business development.

Lindsey Laseter

Apr 10, 2026