Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Sound Off

Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.

Dan Steiner

May 22, 2024

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

Neil Whitfield

Sep 11, 2024

Sound Off

Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.

Austin Powe

Mar 5, 2024

Sound Off

Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.

Acree Graham Macam

Mar 12, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Sound Off

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.

Maylis Moubarak

Mar 12, 2024

Sound Off

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Dan Steiner

May 22, 2024

Sound Off

Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.

Robin Albin

Jun 20, 2024

Sound Off

Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.

Alexa Dooseman

Mar 12, 2024

Sound Off

A look at the hangups around taglines in agency branding—and the agencies owning them as powerful tools for sharp brand positioning.

Emily Penny

Sep 4, 2025

Sound Off

Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

Katherine Fischer

Jun 3, 2024

Sound Off

Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.

Stevie Belchak

Feb 12, 2025

Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.

Brandy Cerne

Mar 12, 2024

Sound Off

Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

Stevie Belchak

Dec 13, 2024

Sound Off

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Andrew Boulton

Oct 28, 2024

Sound Off

Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.

Sid Feddema

Mar 12, 2024

Sound Off

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Gemma Wilson

Nov 7, 2024

Sound Off

Senior Content Marketing Consultant Laura Blackwell shares three ways she stays creatively centered and keeps the AI doom at bay.

Laura Blackwell

Jun 10, 2025

Sound Off

A writing career is rarely a straight line. It’s a road full of twists, turns, and open to work banners—every detour bringing another lesson.

Dan Steiner

May 5, 2025

Sound Off

For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.

Mat Groom

Jul 15, 2025

Sound Off

Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.

Dan Steiner

Jun 28, 2024

Sound Off

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Christina Trifero

Mar 5, 2024

Sound Off

A guide to staying creatively engaged when it feels like the world is unraveling in chaos.

Aurélia de Azambuja

May 22, 2025