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Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

 
 
 
 
 
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Sound Off
Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.
By 
Sid Feddema
Mar 12, 2024
Sound Off
Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.
By 
Dan Steiner
Jun 28, 2024
Sound Off
Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.
By 
Kendra Rainey
Mar 12, 2024
Sound Off
Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.
By 
Sara Grech
Mar 5, 2024
Sound Off
Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.
By 
Neil Whitfield
Sep 11, 2024
Sound Off
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By 
Alexa Dooseman
Mar 12, 2024
Sound Off
Messaging Director Cameron Leberecht explores whether generative AI is really an effective tool for creativity—or if it's just diluting our ideas.
By 
Cameron Leberecht
Jun 2, 2025
Sound Off
Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.
By 
Claire Barham
Jan 23, 2025
Sound Off
Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.
By 
Em Goodier
May 22, 2024
Sound Off
Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.
By 
Dan Steiner
May 22, 2024
Sound Off
Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.
By 
‍Genevieve Edwards
Apr 10, 2024
Sound Off
Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.
By 
Acree Graham Macam
Mar 12, 2024
Sound Off
Explore the power of uniting strategists and writers for unforgettable brand storytelling. Learn how focus elevates brand narratives.
By 
Andie Wexler
Mar 12, 2024
Sound Off
Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.
By 
Stevie Belchak
Dec 13, 2024
Sound Off
Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.
By 
Charlotte Golzari
Oct 3, 2024
Sound Off
Crafting a compelling narrative is more than hiring talented copywriters. The best brand writing includes a clear TOV, regular assessments, and a solid strategy to anchor it all.
By 
Jaz Allen-Sutton
Sep 16, 2024
Sound Off
Snowbird’s billboard campaign proves why brands that aren’t for everyone often win, using bold messaging to attract their perfect audience.
By 
Stevie Belchak
Mar 12, 2024
Sound Off
For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.
By 
Mat Groom
Jul 15, 2025
Sound Off
Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?
By 
Bethany Joy
Oct 2, 2024
Sound Off
Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.
By 
Maor Ofek
Jan 23, 2025
Sound Off
Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.
By 
Dan Steiner
Oct 3, 2024
Sound Off
Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.
By 
Dan Steiner
May 22, 2024
Sound Off
Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.
By 
Dan Steiner
Oct 2, 2024
Sound Off
Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.
By 
Austin Powe
Mar 5, 2024
Sound Off
Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.
By 
Andrew Boulton
Sep 24, 2024
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