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Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

 
 
 
 
 
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Sound Off
Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.
By 
Natalie Doggett
Sep 23, 2024
Sound Off
Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.
By 
Dan Steiner
Jun 28, 2024
Sound Off
Brand writing, like working in a kitchen, thrives on trust, teamwork, and knowing when to follow the recipe—and when to improvise.
By 
Sam Lightfinch
Mar 4, 2025
Sound Off
A guide to finding your brand’s most valuable asset: the enduring hook that sticks with the brand.
By 
Bo Bishop
Aug 20, 2025
Sound Off
Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.
By 
Maor Ofek
Jan 23, 2025
Sound Off
Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.
By 
Dan Steiner
Oct 2, 2024
Sound Off
Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.
By 
Maylis Moubarak
Mar 12, 2024
Sound Off
Writing shouldn't be everything for writers. Discover how hobbies like guitar, photography, and ceramics prevent burnout and bring fresh perspectives to storytelling.
By 
Brian Link
Dec 2, 2025
Sound Off
Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.
By 
Claire Barham
Jan 23, 2025
Sound Off
Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.
By 
Nikhil Rajagopalan
Nov 18, 2024
Sound Off
A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.
By 
Andrew Boulton
Oct 28, 2024
Sound Off
Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.
By 
Robin Albin
Jun 20, 2024
Sound Off
Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.
By 
Gemma Wilson
Nov 7, 2024
Sound Off
Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.
By 
Sid Feddema
Mar 12, 2024
Sound Off
For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.
By 
Mat Groom
Jul 15, 2025
Sound Off
Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.
By 
Hanna Sorbito
Oct 28, 2024
Sound Off
Copywriter Nida Ahmad shares how Dungeons & Dragons became her creative superpower—transforming pandemic isolation into better storytelling, collaboration, and words that hit harder.
By 
Nida Ahmad
May 15, 2025
Sound Off
Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.
By 
Emily Coyle
Mar 12, 2024
Sound Off
Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.
By 
Kendra Rainey
Mar 12, 2024
Sound Off
Our tools don't just shape how we publish, they shape how we think—dissect the tension between algorithm-friendly writing and the work that readers find the most meaningful.
By 
Shrishti Das
Sep 29, 2025
Sound Off
Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.
By 
Dan Steiner
May 22, 2024
Sound Off
Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.
By 
Rishi Dastidar
Dec 2, 2025
Sound Off
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By 
Alexa Dooseman
Mar 12, 2024
Sound Off
Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.
By 
Dan Steiner
May 22, 2024
Sound Off
Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.
By 
Gus Esselstyn
Mar 12, 2024
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