Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.

Andrew Boulton

Sep 24, 2024

Sound Off

Senior Content Marketing Consultant Laura Blackwell shares three ways she stays creatively centered and keeps the AI doom at bay.

Laura Blackwell

Jun 10, 2025

Sound Off

Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.

Rishi Dastidar

Dec 2, 2025

Corona Creative photographs to chess players in a public match.

Sound Off

Does specialization within strategy help or hurt projects and their outcomes? Erica Martinez explores how the fracturing of strategy has caused confusion and loss of authority in the process.

Erica Martinez

Feb 9, 2026

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Copywriter Nida Ahmad shares how Dungeons & Dragons became her creative superpower—transforming pandemic isolation into better storytelling, collaboration, and words that hit harder.

Nida Ahmad

May 15, 2025

Sound Off

Writing shouldn't be everything for writers. Discover how hobbies like guitar, photography, and ceramics prevent burnout and bring fresh perspectives to storytelling.

Brian Link

Dec 2, 2025

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Sound Off

How the most relevant brands are ditching tired storytelling narratives and building connection through micro-moments and real-time cultural signals.

Steve Pearce

Jan 16, 2026

Sound Off

In the third and final installment of her Gender and Brand series, Izzy Colón unpacks how brands flirt with gender tropes—mocking them, milking them, and sometimes just reheating old scripts.

Izzy Colón

Mar 17, 2026

Sound Off

Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.

Kendra Rainey

Mar 12, 2024

Sound Off

Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.

Matt Brady

Mar 12, 2024

Sound Off

A look at the hangups around taglines in agency branding—and the agencies owning them as powerful tools for sharp brand positioning.

Emily Penny

Sep 4, 2025

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

Handling tough client feedback is part of the job. Porsha Thomas offers advice on how copywriters can maintain positivity and creativity when facing difficult reviews.

Porsha Thomas

Jun 20, 2024

Sound Off

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Dan Steiner

May 22, 2024

Sound Off

The most memorable brand voices master a rhythm that feels like second nature. Chelsea Sy explores what line dancing can teach us about brand writing that audiences instantly recognize and connect with.

Chelsea Sy

May 4, 2026

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

Neil Whitfield

Sep 11, 2024

Sound Off

PBS’s defunding exposes a harsh truth: polished non-profit branding can’t stop a political takedown or rally public support. Phil Cox makes a case for the power of narrative in this new world order.

Phil Cox

Feb 9, 2026

Sound Off

In this personal essay, Lindsey Laseter shares how she used LinkedIn to grow her creative business through authentic connection, & not your traditional business development.

Lindsey Laseter

Apr 10, 2026

Sound Off

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Emily Coyle

Mar 12, 2024

Sound Off

Instant judgment rewards speed over meaning. Branding now requires endurance, leadership conviction, and commitment to the long arc of institutional purpose.

Jessie McGuire

Feb 9, 2026