Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Sound Off

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Emily Coyle

Mar 12, 2024

Sound Off

Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.

Andrew Boulton

Aug 16, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Handling tough client feedback is part of the job. Porsha Thomas offers advice on how copywriters can maintain positivity and creativity when facing difficult reviews.

Porsha Thomas

Jun 20, 2024

Sound Off

Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.

Stevie Belchak

Feb 12, 2025

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Kris Moore

Mar 29, 2024

Sound Off

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Christina Trifero

Mar 5, 2024

Sound Off

Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.

Mary van Ogtrop

Oct 17, 2024

Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Sound Off

Crafting a compelling narrative is more than hiring talented copywriters. The best brand writing includes a clear TOV, regular assessments, and a solid strategy to anchor it all.

Jaz Allen-Sutton

Sep 16, 2024

Sound Off

Snowbird’s billboard campaign proves why brands that aren’t for everyone often win, using bold messaging to attract their perfect audience.

Stevie Belchak

Mar 12, 2024

Sound Off

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.

Maylis Moubarak

Mar 12, 2024

Sound Off

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.

‍Genevieve Edwards

Apr 10, 2024

Sound Off

Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.

Natalie Doggett

Sep 23, 2024

Sound Off

Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.

Acree Graham Macam

Mar 12, 2024

Sound Off

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Bethany Joy

Oct 2, 2024

Sound Off

Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.

Kendra Rainey

Mar 12, 2024

Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.

Robin Albin

Jun 20, 2024

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.

Claire Barham

Jan 23, 2025

Sound Off

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Gemma Wilson

Nov 7, 2024

Sound Off

Brand writing, like working in a kitchen, thrives on trust, teamwork, and knowing when to follow the recipe—and when to improvise.

Sam Lightfinch

Mar 4, 2025

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Em Goodier

May 22, 2024