The Best of Brand Writing
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Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

 
 
 
 
 
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Sound Off
A guide to finding your brand’s most valuable asset: the enduring hook that sticks with the brand.
By 
Bo Bishop
Aug 20, 2025
Sound Off
Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.
By 
Mary van Ogtrop
Oct 17, 2024
Sound Off
Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.
By 
Maor Ofek
Jan 23, 2025
Sound Off
Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.
By 
Robin Albin
Jun 20, 2024
Sound Off
Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.
By 
Austin Powe
Mar 5, 2024
Sound Off
Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.
By 
Hanna Sorbito
Oct 28, 2024
Sound Off
Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.
By 
Stevie Belchak
Dec 13, 2024
Sound Off
Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.
By 
Andrew Boulton
Aug 16, 2024
Sound Off
A look at the hangups around taglines in agency branding—and the agencies owning them as powerful tools for sharp brand positioning.
By 
Emily Penny
Sep 4, 2025
Sound Off
For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.
By 
Mat Groom
Jul 15, 2025
Sound Off
Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.
By 
Sara Grech
Mar 5, 2024
Sound Off
Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.
By 
Stevie Belchak
Feb 12, 2025
Sound Off
Dan Steiner reflects on the creative process, showing how failure, persistence, and self-reflection help shape better writing and fuel a writer’s ongoing development.
By 
Dan Steiner
Aug 26, 2024
Sound Off
Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.
By 
Sid Feddema
Mar 12, 2024
Sound Off
A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.
By 
Andrew Boulton
Oct 28, 2024
Sound Off
A personal reflection on the ethical tension of working in branding right now. Where shaping powerful narratives can mean grappling with complicity, silence, and the values behind the work.
By 
Stevie Belchak
Feb 28, 2026
Sound Off
Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.
By 
Dan Steiner
Oct 2, 2024
Sound Off
Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.
By 
Dan Steiner
May 22, 2024
Sound Off
Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.
By 
Acree Graham Macam
Mar 12, 2024
Sound Off
Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.
By 
Gus Esselstyn
Mar 12, 2024
Sound Off
PBS’s defunding exposes a harsh truth: polished non-profit branding can’t stop a political takedown or rally public support. Phil Cox makes a case for the power of narrative in this new world order.
By 
Phil Cox
Feb 9, 2026
Sound Off
Crafting a compelling narrative is more than hiring talented copywriters. The best brand writing includes a clear TOV, regular assessments, and a solid strategy to anchor it all.
By 
Jaz Allen-Sutton
Sep 16, 2024
Sound Off
Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.
By 
Carissa Justice
Mar 5, 2024
Sound Off
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By 
Alexa Dooseman
Mar 12, 2024
Sound Off
Simple doesn’t always mean better. Sometimes friction and messiness are what bring the best ideas forward.
By 
Luke Bell
Oct 31, 2025
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