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Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

 
 
 
 
 
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Sound Off
Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.
By 
Neil Whitfield
Sep 11, 2024
Sound Off
Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.
By 
Maor Ofek
Jan 23, 2025
Sound Off
Zami Majuqwana sounds off on how the hype about AI-made branding forgets that brands aren’t just assets—they’re trust. AI can create, but only humans build the relationships, accountability & meaning behind great brands.
By 
Zami Majuqwana
Apr 3, 2026
Sound Off
Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.
By 
Acree Graham Macam
Mar 12, 2024
Sound Off
Explore the power of uniting strategists and writers for unforgettable brand storytelling. Learn how focus elevates brand narratives.
By 
Andie Wexler
Mar 12, 2024
Sound Off
Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.
By 
Joe McKay
Dec 6, 2024
Sound Off
A sharp analysis of political rhetoric, contrasting Trump and Mamdani to show how language reshapes authority, authenticity, and the very structure of public speech.
By 
Genevieve Ross
Feb 12, 2026
Sound Off
Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.
By 
Kendra Rainey
Mar 12, 2024
Sound Off
Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.
By 
Gemma Wilson
Nov 7, 2024
Sound Off
A guide to finding your brand’s most valuable asset: the enduring hook that sticks with the brand.
By 
Bo Bishop
Aug 20, 2025
Sound Off
Simple doesn’t always mean better. Sometimes friction and messiness are what bring the best ideas forward.
By 
Luke Bell
Oct 31, 2025
Sound Off
In this personal essay, Lindsey Laseter shares how she used LinkedIn to grow her creative business through authentic connection, & not your traditional business development.
By 
Lindsey Laseter
Apr 10, 2026
Sound Off
Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?
By 
Bethany Joy
Oct 2, 2024
Sound Off
Siegel+Gale’s Michelle Duda explains how to communicate clearly in a world where language expires fast and every niche community reads messages differently.
By 
Michelle Duda
Jan 16, 2026
Sound Off
Elan Miller makes the case for looking backward to move brands forward—mining iconic ads, human behavior, and a swipe file mindset to spark smarter, sharper creative today.
By 
Elan Miller
Mar 25, 2026
Sound Off
For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.
By 
Mat Groom
Jul 15, 2025
Sound Off
The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.
By 
Matt Duxbury
May 22, 2024
Sound Off
Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.
By 
Austin Powe
Mar 5, 2024
Sound Off
Messaging Director Cameron Leberecht explores whether generative AI is really an effective tool for creativity—or if it's just diluting our ideas.
By 
Cameron Leberecht
Jun 2, 2025
portrait of Steve Jobs with an Apple Macintosh computer, photographed by Norman Seeff
Sound Off
Kriston Rucker explores how brands can simplify complex ideas into clear, compelling narratives—without losing rigor, impact, or strategic focus.
By 
Kriston Rucker
Feb 23, 2026
Sound Off
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By 
Alexa Dooseman
Mar 12, 2024
Sound Off
In our series centered around Community, pathbreaking Black women in the horror genre have given Nadira Jamerson the courage to share her voice and artistry – the scary sisters deserve their flowers too.
By 
Nadira Jamerson
Apr 9, 2026
Sound Off
Why naming for the now is good, but futureproofing your name to stand the test of time is better.
By 
Stevie Belchak
Dec 13, 2024
Sound Off
Fran Ayala's lockdown hobby refined her creative skills and pointed her toward a career in creative strategy. Here are a few lessons from stand-up that she applies to her work as a strategist.
By 
Fran Ayala
Nov 1, 2025
Sound Off
Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.
By 
Stevie Belchak
Feb 12, 2025
Rural mailboxes with packages and letters.
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