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Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

 
 
 
 
 
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Sound Off
Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.
By 
Orlaith Wood
Mar 5, 2024
Sound Off
Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.
By 
Claire Barham
Jan 23, 2025
Sound Off
Snowbird’s billboard campaign proves why brands that aren’t for everyone often win, using bold messaging to attract their perfect audience.
By 
Stevie Belchak
Mar 12, 2024
Sound Off
Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.
By 
Sid Feddema
Mar 12, 2024
Sound Off
Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.
By 
Natalie Doggett
Sep 23, 2024
Sound Off
Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.
By 
Andrew Boulton
Sep 24, 2024
Sound Off
A writing career is rarely a straight line. It’s a road full of twists, turns, and open to work banners—every detour bringing another lesson.
By 
Dan Steiner
May 5, 2025
Sound Off
Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.
By 
Maylis Moubarak
Mar 12, 2024
Sound Off
Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.
By 
Nikhil Rajagopalan
Nov 18, 2024
Sound Off
Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.
By 
Dan Steiner
May 22, 2024
Sound Off
Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.
By 
Dan Steiner
May 22, 2024
Sound Off
Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.
By 
‍Genevieve Edwards
Apr 10, 2024
Sound Off
Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.
By 
Christina Trifero
Mar 5, 2024
Sound Off
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By 
Alexa Dooseman
Mar 12, 2024
Sound Off
Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.
By 
Charlotte Golzari
Oct 3, 2024
Sound Off
Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.
By 
Matt Brady
Mar 12, 2024
Sound Off
Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.
By 
Robin Albin
Jun 20, 2024
Sound Off
Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.
By 
Andrew Boulton
Aug 16, 2024
Sound Off
Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.
By 
Brandy Cerne
Mar 12, 2024
Sound Off
Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.
By 
Neil Whitfield
Sep 11, 2024
Sound Off
Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.
By 
Kris Moore
Mar 29, 2024
Sound Off
Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.
By 
Kendra Rainey
Mar 12, 2024
Sound Off
Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.
By 
Mary van Ogtrop
Oct 17, 2024
Sound Off
Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.
By 
Emily Coyle
Mar 12, 2024
Sound Off
Why naming for the now is good, but futureproofing your name to stand the test of time is better.
By 
Stevie Belchak
Dec 13, 2024
Rural mailboxes with packages and letters.
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