Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Sound Off

Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

Bill Bradley

Sep 6, 2024

Sound Off

Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.

Joe McKay

Dec 6, 2024

Sound Off

Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.

Sara Grech

Mar 5, 2024

Sound Off

Explore the power of uniting strategists and writers for unforgettable brand storytelling. Learn how focus elevates brand narratives.

Andie Wexler

Mar 12, 2024

Sound Off

Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.

Acree Graham Macam

Mar 12, 2024

Sound Off

Handling tough client feedback is part of the job. Porsha Thomas offers advice on how copywriters can maintain positivity and creativity when facing difficult reviews.

Porsha Thomas

Jun 20, 2024

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Sound Off

Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

Katherine Fischer

Jun 3, 2024

Sound Off

Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.

Austin Powe

Mar 5, 2024

Sound Off

Brand writing, like working in a kitchen, thrives on trust, teamwork, and knowing when to follow the recipe—and when to improvise.

Sam Lightfinch

Mar 4, 2025

Sound Off

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Andrew Boulton

Oct 28, 2024

Sound Off

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

Matt Duxbury

May 22, 2024

Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.

Stevie Belchak

Feb 12, 2025

Sound Off

Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.

Dan Steiner

Jun 28, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Sound Off

Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.

Clayton Notestine

Nov 4, 2024

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Zosia Swidlicka

Apr 10, 2024

Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

Stevie Belchak

Dec 13, 2024

Sound Off

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Bethany Joy

Oct 2, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Em Goodier

May 22, 2024

Sound Off

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Gemma Wilson

Nov 7, 2024