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Margaret Kerr-Jarrett gives her insights into the world of verbal branding as a seasoned copywriter co-founder of Nihilo, a branding agency producing great brand writing.

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Contributing Writer Emily Coyle shares her margin notes from four books that challenge us to get off offline and step into a fresh headspace for creative thinking.

Chara Smith is one half of Smith & Diction, the Philly-based design studio that specializes in creating thoughtful identities for imaginative clients.

Kevin Batory shares his path to success, creative inspirations, and insights from working at CENTER and co-hosting Front and Center.

In whipping up a new verbal identity for restaurant chain Sizzler, the team at TAVERN turned up the gas.

Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.

Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.

Crafting a compelling narrative is more than hiring talented copywriters. The best brand writing includes a clear TOV, regular assessments, and a solid strategy to anchor it all.

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

Emily Ash Powell discusses her path in copywriting, offering advice on branding, leadership, and breaking into the industry.

Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

Dan Steiner reflects on the creative process, showing how failure, persistence, and self-reflection help shape better writing and fuel a writer’s ongoing development.

Flings blends nostalgia with modern energy, offering healthy toaster pastries through a fun, witty verbal identity that speaks to adults while delighting younger audiences.

Copy Lead Betsy Dickerson talks about her non-linear path to copywriting, working in-house vs. agency, and how to keep creative energy alive in the evolving industry.

Bezi's new voice blends charm, sass, and humor to introduce labneh as a modern, versatile food, with messaging that feels "too online" for a crowded market.

Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.

Pamela Henman celebrates The Subtext's success after one year, encouraging writers to submit raw, bold ideas, offering a space for free expression and creative writing.