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Sound Off
Finding your voice in unlikely places.
Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.
By
Sara Grech
Mar 5, 2024
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No “human” allowed.
Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.
By
Carissa Justice
Mar 5, 2024
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In defense of storybook hour.
Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.
By
Austin Powe
Mar 5, 2024
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Writing for the brand voice.
Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.
By
Christina Trifero
Mar 5, 2024
Sound Off
The Art of the Error Message
Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.
By
Orlaith Wood
Mar 5, 2024
Featured
In the Margins: Pt. 1
Explore key branding takeaways from celebrated authors in Emily Seitz's "In the Margins: Pt. 1", a must-read for marketers and writers.
By
Emily Coyle
Mar 5, 2024
Verbal Archive
Switchboard Verbal Identity
Switchboard's verbal identity ensures inclusive, dependable, and sensitive communication, creating a welcoming space for every conversation in the LGBTQIA+ community.
By
Nice & Serious
Mar 5, 2024
Featured
Best Brand Writing of 2023
Dive into 2023's best brand writing, featuring Marshmallow, BrightWild, and more, celebrated for their creativity and impact.
By
Carissa Justice
Dec 22, 2023
Featured
The Subtext Writer's Gift Guide
Think beyond the Moleskine. Ditch the coffee mug with a typewriter on it. This gift list / wish list proves that gifts for copywriters can be thoughtful, without thinking too hard.