Verbal Archive

Verbal Archive offers an in-depth look at the creative process behind some of the most iconic brand voices in the industry. From strategy formulation to creative execution, these articles delve into how words can shape brand identity, connect with audiences, and drive brand success. Explore case studies that reveal the intricacies of developing a compelling verbal identity and the impact it has on brand perception and engagement.

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Verbal Archive

Discover how trusting your audience leads to bold and impactful storytelling, as illustrated by the Empower branding project.

Sam Lee

Mar 12, 2024

Verbal Archive

With so much focus on what others are doing to craft verbal identity, we decided it was time to shine a light on ourselves for a sec. Go under the hood of The Subtext's brand voice.

Pamela Henman

Jan 24, 2025

Verbal Archive

Explore the strategy and creativity behind LG's rebrand with Wolff Olins, showcasing a fresh approach to connecting with younger consumers without losing brand equity.

The Subtext Editorial Team

Apr 10, 2024

Verbal Archive

Tubi’s voice-first brand identity rejects streaming monotony, emphasizing personality, relatability, and a bold, human approach to differentiate from competitors.

Eva Munday

Jun 27, 2024

Verbal Archive

Re crafted an unbusinessy, 'tude-filled tone of voice for Solo by MYOB—capturing the time and energy sole operators unlock once admin's out of the way.

Annabel Cook

Sep 23, 2025

Verbal Archive

Flings blends nostalgia with modern energy, offering healthy toaster pastries through a fun, witty verbal identity that speaks to adults while delighting younger audiences.

Patrick Yovanov

Aug 23, 2024

Verbal Archive

Vella elevates women's sexual pleasure through science and empowerment, creating a new narrative in wellness.

Marlena Ryan

Mar 12, 2024

Verbal Archive

Headspace balances playful charm with clinical reliability, offering effective mental healthcare support through its evolving brand identity.

Makenzie McNeill

Mar 22, 2024

Verbal Archive

How&How’s rebrand for the Aruba Conservation Foundation positions the organization as the island’s Voice of Nature, fostering a deep connection with the Earth.

Jack Wimmer

May 22, 2024

Verbal Archive

The AJC’s new verbal identity embraces its Southern roots, combining top-tier journalism with a bold, relatable voice that reflects the diverse spirit of the South.

Cameron Leberecht

Jun 27, 2024