Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.

Sid Feddema

Mar 12, 2024

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Zosia Swidlicka

Apr 10, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Dan Steiner reflects on the creative process, showing how failure, persistence, and self-reflection help shape better writing and fuel a writer’s ongoing development.

Dan Steiner

Aug 26, 2024

Sound Off

Messaging Director Cameron Leberecht explores whether generative AI is really an effective tool for creativity—or if it's just diluting our ideas.

Cameron Leberecht

Jun 2, 2025

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Sound Off

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Christina Trifero

Mar 5, 2024

Sound Off

A writing career is rarely a straight line. It’s a road full of twists, turns, and open to work banners—every detour bringing another lesson.

Dan Steiner

May 5, 2025

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Kris Moore

Mar 29, 2024

Sound Off

Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.

Alexa Dooseman

Mar 12, 2024

Sound Off

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Gemma Wilson

Nov 7, 2024

Sound Off

Great brand naming isn't just about words. Turns out, it borrows a trick or two from great poetry.

Stevie Belchak

Feb 12, 2025

Sound Off

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Andrew Boulton

Oct 28, 2024

Sound Off

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Dan Steiner

May 22, 2024

Sound Off

Why naming for the now is good, but futureproofing your name to stand the test of time is better.

Stevie Belchak

Dec 13, 2024

Sound Off

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

Matt Duxbury

May 22, 2024

Sound Off

Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.

Orlaith Wood

Mar 5, 2024

Sound Off

Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.

Mary van Ogtrop

Oct 17, 2024

Sound Off

Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

Katherine Fischer

Jun 3, 2024

Sound Off

Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.

Carissa Justice

Mar 5, 2024

Sound Off

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.

‍Genevieve Edwards

Apr 10, 2024

Sound Off

Handling tough client feedback is part of the job. Porsha Thomas offers advice on how copywriters can maintain positivity and creativity when facing difficult reviews.

Porsha Thomas

Jun 20, 2024

Sound Off

Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.

Sara Grech

Mar 5, 2024

Sound Off

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Emily Coyle

Mar 12, 2024

Sound Off

Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.

Claire Barham

Jan 23, 2025