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Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

 
 
 
 
 
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Sound Off
Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.
By 
Zosia Swidlicka
Apr 10, 2024
Sound Off
Simple doesn’t always mean better. Sometimes friction and messiness are what bring the best ideas forward.
By 
Luke Bell
Oct 31, 2025
Sound Off
Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.
By 
Dan Steiner
Oct 3, 2024
Sound Off
Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.
By 
Carissa Justice
Mar 5, 2024
Sound Off
Copywriters often mute their own voice in service of a higher purpose: great brand writing. Natalie Doggett makes the case for bringing individuality back into the process.
By 
Natalie Doggett
Sep 23, 2024
Sound Off
Elan Miller makes the case for looking backward to move brands forward—mining iconic ads, human behavior, and a swipe file mindset to spark smarter, sharper creative today.
By 
Elan Miller
Mar 25, 2026
Sound Off
Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.
By 
Claire Barham
Jan 23, 2025
Sound Off
Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.
By 
Robin Albin
Jun 20, 2024
Sound Off
Explore the power of uniting strategists and writers for unforgettable brand storytelling. Learn how focus elevates brand narratives.
By 
Andie Wexler
Mar 12, 2024
Sound Off
Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.
By 
Gemma Wilson
Nov 7, 2024
Sound Off
Shachar Aylon explores why the best brand work comes from noticing the pattern before it has a name.
By 
Shachar Aylon
Jun 5, 2026
portrait of Steve Jobs with an Apple Macintosh computer, photographed by Norman Seeff
Sound Off
Kriston Rucker explores how brands can simplify complex ideas into clear, compelling narratives—without losing rigor, impact, or strategic focus.
By 
Kriston Rucker
Feb 23, 2026
Sound Off
In our series centered around Community, pathbreaking Black women in the horror genre have given Nadira Jamerson the courage to share her voice and artistry – the scary sisters deserve their flowers too.
By 
Nadira Jamerson
Apr 9, 2026
Sound Off
Our tools don't just shape how we publish, they shape how we think—dissect the tension between algorithm-friendly writing and the work that readers find the most meaningful.
By 
Shrishti Das
Sep 29, 2025
Sound Off
Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.
By 
Joe McKay
Dec 6, 2024
Sound Off
Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.
By 
Acree Graham Macam
Mar 12, 2024
Sound Off
Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.
By 
Stevie Belchak
Dec 13, 2024
Sound Off
Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.
By 
Dan Steiner
Jun 28, 2024
Sound Off
A guide to staying creatively engaged when it feels like the world is unraveling in chaos.
By 
Aurélia de Azambuja
May 22, 2025
Sound Off
Messaging Director Cameron Leberecht explores whether generative AI is really an effective tool for creativity—or if it's just diluting our ideas.
By 
Cameron Leberecht
Jun 2, 2025
Sound Off
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By 
Alexa Dooseman
Mar 12, 2024
Sound Off
Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.
By 
Mary van Ogtrop
Oct 17, 2024
Sound Off
Zami Majuqwana sounds off on how the hype about AI-made branding forgets that brands aren’t just assets—they’re trust. AI can create, but only humans build the relationships, accountability & meaning behind great brands.
By 
Zami Majuqwana
Apr 3, 2026
Sound Off
Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.
By 
Charlotte Golzari
Oct 3, 2024
Sound Off
As AI agents rewrite brand loyalty, Deva Corriveau, Creative Director at Brandpie, outlines what brands must do to stay relevant
By 
Deva Corriveau
May 1, 2026
Rural mailboxes with packages and letters.
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