Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

For The People’s former Head of Storytelling, Mat Groom, shares his ten-year journey to embracing brand voice and rebuttals the sneaky excuses that got in the way.

Mat Groom

Jul 15, 2025

Sound Off

Andrew Boulton's humorous account of job hunting, creative blocks, and the absurdity of daily routine as a jobless copywriter.

Andrew Boulton

Sep 24, 2024

Sound Off

Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.

Carissa Justice

Mar 5, 2024

Sound Off

As trust in science declines, Principal & Creative Director of MiresBall, John Ball explores how strategic branding, clarity, and restraint help organizations communicate complex ideas and rebuild credibility.

John Ball

Apr 8, 2026

Sound Off

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Bethany Joy

Oct 2, 2024

Sound Off

Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

Bill Bradley

Sep 6, 2024

Sound Off

Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

Stevie Belchak

Dec 13, 2024

Sound Off

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Dan Steiner

May 22, 2024

Sound Off

Elan Miller makes the case for looking backward to move brands forward—mining iconic ads, human behavior, and a swipe file mindset to spark smarter, sharper creative today.

Elan Miller

Mar 25, 2026

Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.

Andrew Boulton

Aug 16, 2024

Sound Off

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.

Maylis Moubarak

Mar 12, 2024

Sound Off

As AI agents rewrite brand loyalty, Deva Corriveau, Creative Director at Brandpie, outlines what brands must do to stay relevant

Deva Corriveau

May 1, 2026

Sound Off

Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.

Sara Grech

Mar 5, 2024

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Kris Moore

Mar 29, 2024

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.

Matt Brady

Mar 12, 2024

Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Sound Off

Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.

Dan Steiner

May 22, 2024

Sound Off

The most memorable brand voices master a rhythm that feels like second nature. Chelsea Sy explores what line dancing can teach us about brand writing that audiences instantly recognize and connect with.

Chelsea Sy

May 4, 2026

Sound Off

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.

‍Genevieve Edwards

Apr 10, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.

Mary van Ogtrop

Oct 17, 2024

Sound Off

A guide to staying creatively engaged when it feels like the world is unraveling in chaos.

Aurélia de Azambuja

May 22, 2025

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024