Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.

Mary van Ogtrop

Oct 17, 2024

Sound Off

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Dan Steiner

May 22, 2024

Sound Off

Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.

Matt Brady

Mar 12, 2024

Sound Off

Writing shouldn't be everything for writers. Discover how hobbies like guitar, photography, and ceramics prevent burnout and bring fresh perspectives to storytelling.

Brian Link

Dec 2, 2025

Sound Off

Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

Katherine Fischer

Jun 3, 2024

Sound Off

Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.

Rishi Dastidar

Dec 2, 2025

Sound Off

Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.

Dan Steiner

May 22, 2024

Sound Off

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Christina Trifero

Mar 5, 2024

Sound Off

Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.

Clayton Notestine

Nov 4, 2024

Sound Off

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.

Maylis Moubarak

Mar 12, 2024

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

Fran Ayala's lockdown hobby refined her creative skills and pointed her toward a career in creative strategy. Here are a few lessons from stand-up that she applies to her work as a strategist.

Fran Ayala

Nov 1, 2025

Sound Off

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Andrew Boulton

Oct 28, 2024

Sound Off

Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

Bill Bradley

Sep 6, 2024

Sound Off

Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.

Kendra Rainey

Mar 12, 2024

Sound Off

Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.

Austin Powe

Mar 5, 2024

portrait of Steve Jobs with an Apple Macintosh computer, photographed by Norman Seeff

Sound Off

Kriston Rucker explores how brands can simplify complex ideas into clear, compelling narratives—without losing rigor, impact, or strategic focus.

Kriston Rucker

Feb 23, 2026

Sound Off

How the most relevant brands are ditching tired storytelling narratives and building connection through micro-moments and real-time cultural signals.

Steve Pearce

Jan 16, 2026

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Em Goodier

May 22, 2024

Sound Off

Dan Steiner reflects on the creative process, showing how failure, persistence, and self-reflection help shape better writing and fuel a writer’s ongoing development.

Dan Steiner

Aug 26, 2024

Sound Off

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Gus Esselstyn

Mar 12, 2024

Sound Off

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Sound Off

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Emily Coyle

Mar 12, 2024

Sound Off

Andrew Boulton reflects on why brainstorms don’t work for him, exploring the tension between group collaboration and personal creative processes in copywriting.

Andrew Boulton

Aug 16, 2024

Sound Off

From a disastrously named Australian ute to Tommy Hilfiger billboards and REI’s Black Friday rebellion, this piece explores the mechanics and references of authority — and the intangibles that can’t be taught.

Max Maclean

Feb 26, 2026