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Ironhill is a place-first brand rooted in the rural edges of Melbourne, turning landscape, lifestyle, and imagination into a distinct world that invites people in long before anything is ready to pour.

Sari Azout, founder of Sublime - a platform for archiving interesting and inspiring things found on the internet - shares how her own archive informs her work and why curation is becoming a critical creative skill.

Elan Miller makes the case for looking backward to move brands forward—mining iconic ads, human behavior, and a swipe file mindset to spark smarter, sharper creative today.

By day, Abby is a senior brand writer. By night, she’s working on her novel. In this conversation, we talk about the value of detours — and why writing is a practice, not a performance.

In the third and final installment of her Gender and Brand series, Izzy Colón unpacks how brands flirt with gender tropes—mocking them, milking them, and sometimes just reheating old scripts.

Synoptic Office chats with The Subtext to discuss how archival work is the best way to truly innovate in strategy and even virtual design.

A personal reflection on the ethical tension of working in branding right now. Where shaping powerful narratives can mean grappling with complicity, silence, and the values behind the work.

From a disastrously named Australian ute to Tommy Hilfiger billboards and REI’s Black Friday rebellion, this piece explores the mechanics and references of authority — and the intangibles that can’t be taught.

Working with boring industries doesn't mean the work has to be. Nina Vukelic guest interviews Founder Natashsa Peskin of Boring Studio and gets the inside scoop on what it's like to work on boring businesses all day..

Kriston Rucker explores how brands can simplify complex ideas into clear, compelling narratives—without losing rigor, impact, or strategic focus.

Growth leader and entrepreneur, Mallory Contois, on earning trust, teaching as leverage, the power of community building, and orienting your ambition to the life you want - not the salary you think you need.

Nick Parker, creator of Voicebox and Tone Knob, joins us to talk authority, the state of language in the age of AI, and why “showing you’re alive” matters more than ever.

A sharp analysis of political rhetoric, contrasting Trump and Mamdani to show how language reshapes authority, authenticity, and the very structure of public speech.

Afternoon Social Club serves a brand who's sun-soaked voice is for casual pickleballers who play hard and chill harder. Dive into the vibrant brand work for a dose of vitamin C.

The second installment of Gender and Brand explores how brands have navigated the tension between genuine progress and representation that looks progressive without challenging existing systems.

Instant judgment rewards speed over meaning. Branding now requires endurance, leadership conviction, and commitment to the long arc of institutional purpose.

Why soft power beats brute force: hard skills get you in the room, soft skills build trust, taste, and rapport—and create lasting authority with clients.

Figma is not just for designers. It can be a powerful tool for writers too. Kaley Aposporos of Figma gives us 10 practical tips for mastering the platform and for leveling up your game.

PBS’s defunding exposes a harsh truth: polished non-profit branding can’t stop a political takedown or rally public support. Phil Cox makes a case for the power of narrative in this new world order.

Does specialization within strategy help or hurt projects and their outcomes? Erica Martinez explores how the fracturing of strategy has caused confusion and loss of authority in the process.

A three-part series unpacking how gender has shaped branding throughout history. Up first, Izzy examines how popular mid-century brands built their identities by reinforcing gender roles.