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A three-part series unpacking how gender has shaped branding throughout history. Up first, Izzy examines how popular mid-century brands built their identities by reinforcing gender roles.

How the most relevant brands are ditching tired storytelling narratives and building connection through micro-moments and real-time cultural signals.

Siegel+Gale’s Michelle Duda explains how to communicate clearly in a world where language expires fast and every niche community reads messages differently.

Carissa Estreller explains what it means to be a digital culturist, reading the internet like an anthropologist so brands can find cultural clarity rather than chase fleeting trends.

Tasha Young, writer and creator of œvra, talks about her new platform helping creatives to work in the flow state.

Trellis ditched inspirational parenting tropes for something better: a midwife-inspired voice that's clear, warm, and wonderfully real.

As creatives, the lines blur between what we get paid for and what we love. We spoke with four pros about hobbies, rituals, and inspiration.

A thoughtful exploration of why rest matters, and how taking space can help creatives rekindle their intuition, energy, and appetite for new ideas.

Rishi Dastidar reveals how poetic techniques can unlock richer, more resonant brand stories, urging brands to move beyond clichés.

Writing shouldn't be everything for writers. Discover how hobbies like guitar, photography, and ceramics prevent burnout and bring fresh perspectives to storytelling.

At Figma, writing is part of design. The Brand Studio’s copywriters collaborate with designers from concept to launch, using language as a tool to shape story and strategy.

Fran Ayala's lockdown hobby refined her creative skills and pointed her toward a career in creative strategy. Here are a few lessons from stand-up that she applies to her work as a strategist.

The new brand voice for an un-museum-y museum, designed to spark intrigue and conversation.

R/GA’s Brittany Messenger and Hans Aschim on bringing design thinking to language and building systems that treat verbal strategy as part of design.

Reed Words’ Neil Whitfield on writing with a designer’s eye, leading with creative clarity, and how global perspective shapes creative fluency.

Simple doesn’t always mean better. Sometimes friction and messiness are what bring the best ideas forward.

How Food embodied Air’s verbal identity through their creative process, translating creative flow into language and design.

In the final installment of the series, learn how to treat stories like systems that can live on beyond the page.

Our tools don't just shape how we publish, they shape how we think—dissect the tension between algorithm-friendly writing and the work that readers find the most meaningful.

O0 Design Studio crafted a brand voice for Hily that rejects the artifice of typical dating apps, instead telling a story that celebrates diversity, authenticity, and self-worth.

Untrap yourself from the industry clichés that keep you bored and your work bland, and re-inspire your writing with these poetic practices.